Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These are critical for anticipating market trends and informing decisions around inventory control, marketing spend and other investments.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Scope the terms, hashtags and keywords to monitor No surprises here. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 97

Reputation Sentiment Analysis Notification 97

Keyhole.co

MARCH 30, 2023

By doing this, businesses can better understand what people think about them and their products and use that information to improve their business. Brand monitoring is undeniably a promising way to keep track of what people say about them online and use that information to improve their business. from the Listening & Campaigns tab.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

FEBRUARY 8, 2024

Social listening and hashtags tracking tools can help you monitor these metrics effectively. Track replies, mentions, and questions to understand authentic audience participation. Authenticity matters: Consumers crave genuine connections with brands. This can reveal deeper insights beyond simple sentiment polarity.

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

UGC 145

UGC Content HootSuite Authentication 145

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Bonus: You can add campaign hashtags and keywords to Keyhole. It works as social proof and fosters trust and credibility.

Social Media 52

Social Media UGC Content Loyalty 52

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. What is Social Media Sentiment Analysis and How to Conduct One.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Their user generated content (UGC) is considered to be much more authentic than brand messaging. One way is through brand advocacy. Who is a brand advocate?

Brands 129

Brands ROI Authentication UGC 129

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. In other words, people aren’t just spreading information or focusing on the doom-and-gloom of the situation—they’re also looking to connect, support and uplift one another.

Brands 115

Brands Sentiment Conversation Hashtag 115

Hootsuite

JANUARY 22, 2020

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. Even better—maybe they’ll inform the development of a new product or service.

Social Media 145

Social Media HootSuite Template Templates 145

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. The Benefits of Listening. Brand 24. . BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis.

Examples 112

Examples Brands Sentiment Reputation 112

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Track comments using keywords or hashtags and analyze them in real-time or historically. Why should brands carry out review analysis?

Review 128

Review Brands How To Analysis 128

agora pulse

JANUARY 3, 2020

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. ” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted.

Twitter 129

Twitter Tips Influencer Hashtag 129

Pixlee

SEPTEMBER 22, 2021

74% of consumers rely on social media to inform their purchasing decisions. Expert marketers use these metrics to make informed decisions about different aspects of their business. . 87% of brands use UGC for authentic (and free) content. Use social sentiment data to determine potential holes in your customer service strategy.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

74% of consumers rely on social media to inform their purchasing decisions. Expert marketers use these metrics to make informed decisions about different aspects of their business. . 87% of brands use UGC for authentic (and free) content. Use social sentiment data to determine potential holes in your customer service strategy.

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

MAY 4, 2021

If not, product information can be uploaded via a spreadsheet. These shoppable posts look like regular pins with additional fields for pricing and availability information. The Tiny Tassel , a retailer specializing in handmade jewelry, uses Facebook Shop features to create informative, Facebook-native product pages.

Retail 139

Retail Instagram Buy Social Media 139

Hootsuite

MAY 1, 2023

This also allows you to make more informed decisions regarding future content strategies. Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. This may involve multiple levels of management and outside stakeholders.

Template 134

Template Templates Social Media Tips 134

Sprout Social

AUGUST 19, 2021

If not, product information can be uploaded via a spreadsheet. These shoppable posts look like regular pins with additional fields for pricing and availability information. Savvy sellers can use this information to confirm the existing voice of customer research against real examples. The Body Shop .

Examples 133

Examples Tips Patterns Instagram 133

Ignite Social Media

APRIL 17, 2018

What’s the sentiment? Once you have gathered all the information, gather a diverse team to determine whether or not you think this movement is something that makes sense for your brand to engage with and what your angle will be. Your involvement has to be genuine and authentic or you’re setting your brand up for a potential disaster.

Engagement 87

Engagement Tips Brands MySpace 87

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Almost Savvy

OCTOBER 4, 2012

Additionally, the #nbcpolitics hashtag is included, as it was in the offending tweet, to make sure that the apology is visible to the same audience. Frankly, I’d say that the fact that we’re told that this person won’t be tweeting for them any longer goes beyond the information we have a right or need to know.

Social Media 243

Social Media Brands Reputation Authentication 243

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Almost Savvy

OCTOBER 4, 2012

Additionally, the #nbcpolitics hashtag is included, as it was in the original offending tweet, to make sure that the apology is visible to the same audience. Frankly, I’d say that the fact that we’re told that this person won’t be tweeting for them any longer goes beyond the information we have a right or need to know.

Social Media 190

Social Media Brands Reputation Authentication 190

Keyhole.co

NOVEMBER 9, 2023

The effectiveness of influencer marketing depends on the right influencer, the authenticity of the collaboration, and the alignment of the brand with the values of the influencer. You can search for specific influencers or hashtags relevant to your brand or target audience. Keyhole is not just limited to tracking influencers.

Metrics 52

Metrics Influencer Campaign CPA 52

Almost Savvy

OCTOBER 4, 2012

Additionally, the #nbcpolitics hashtag is included, as it was in the original offending tweet, to make sure that the apology is visible to the same audience. Frankly, I’d say that the fact that we’re told that this person won’t be tweeting for them any longer goes beyond the information we have a right or need to know.

Social Media 163

Social Media Brands Reputation Authentication 163

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. It makes their recommendations authentic, and their followers are more likely to have a shared interest. They then repost people’s content on their feed.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

MARCH 3, 2023

Plus, we’ll introduce you to how to perfectly format your captions, and how to choose the best hashtags for your posts. Tip #3 – Be Authentic Write in a natural way. Authenticity is really what matters most on Instagram, and is what will register most with your audience. Audi uses authenticity to connect with customers.

Hashtag 52

Hashtag Instagram Content Authentication 52

Sprout Social

OCTOBER 23, 2019

You can build trust and connection by being transparent and responsive, and by understanding sentiment towards your brand you’ll be able to get ahead of any issues before they become a serious problem. Keep an eye on what people say and how they say it when discussing your brand online.

Loyalty 88

Loyalty Brands How To Discount 88

Sprout Social

AUGUST 22, 2018

Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral. Much like the last tip, it’s important to know when to go beyond tweets, and dealing with private information is exactly the sort of situation we’re talking about.

Twitter 99

Twitter Tips Notification Sentiment 99

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Monitoring social media reveals priceless information about client preferences, problems, and expectations. Sentiment analysis: Analyze the exchanges’ emotional undertones.

Social Media 52

Social Media Sentiment Reputation Analysis 52