How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Let’s take a brief look at the performance of the tournament’s official hashtag.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Simply enter a hashtag and tagboard will pull in great content from across the web.

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MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible

6 best social media monitoring tools 


Insights on your brand’s performance on social will help understand your audience better, create more robust content, and make informed business decisions. Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand.

Tools 115

Social Media Helping People Understand Climate Change Globally

In today’s technologically advancing world, social media is transforming the way we share news and information. Most of this information aligns with your interests and offers a personal context. Sentiment Analysis.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Street level geolocation is only available for posts where users have made that information publicly available. Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right).

Top 10 Social Listening Tools


Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information.

Tools 94

Why Investors Need to Use Social Media

Convince & Convert

As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Using Facebook to Gauge Public Sentiment.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s And the top tweets by influencers (that include that specific hashtag).” Discover the sentiment of a brand, product, or topic on Twitter.

Tools 279

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. positive sentiment around the conversation.

6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Update regularly with content like reminders, behind-the-scenes info on preparation, crucial information like where to park, and exciting updates about new things that will be included. Use Event Hashtags on Instagram & Twitter.

3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations.

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look. Hashtag for the cause – #WhereIsLeslieBerland

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How Networks Leverage Social Media to Attract New TV Show Viewers

Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize. Lifting the hood of the social media engine allows networks to see sentiment and engagement behind their most recent posts.

How Glossier Built a Cult Following on Social Media


They tapped into the whitespace in beauty industry and was built on the information and feedback collected from real people who cared about beauty and makeup. They encouraged users to use brand hashtags which in turn allowed ordinary users to be discovered and featured on Glossier’s page.

What does a social media analyst do?


Social media listening tools help you stay in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. By doing so you can look for hidden patterns in the sentiment, comments, and so on.

5 non-negotiable dashboards to track your social media success

It allows you to connect up to 35 social media accounts and monitor all the social conversations — by keywords, hashtags, profiles, and mentions — from a single dashboard. You can then organize your campaigns based on the different hashtags and view the stream on a single dashboard.

How to Find and Reach Your Target Audience on Instagram

Sprout Social

If your business already has defined buyer personas , it will often make sense to reuse the same information to define your Instagram target audience. A product like Evernote, for instance, makes it easier for people to take notes and organize important information.

The complete guide to Instagram listening

Sprout Social

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Not only do you have traditional customer service concerns to respond to, but also user-generated content and industry hashtags to keep an eye on. Inform your content strategy.

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

The breakdown of topics includes: Sample Public Posts- pulls in actual public posts with the topic in the text; however, any user information is removed to keep anonymity. Top hashtags. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment.

The ultimate social media listening guide for marketers

Sprout Social

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Result : brand sentiment, customer sentiment. No need to act on this information except for a pat on the back for yourself. Inform your content strategy.

5 social listening services you can offer your clients

Sprout Social

For example, we tag all of our client conversations with special tags that allow us to see when products, services or even hashtags are used, more or less. What we can do to solve these pain points is to take this information back to the client and have them produce “how to” videos that directly address the issues consumers are having with their products. Sentiment research. Sentiment. Once again, we take this information to the internal team for a fix.

One Social Media Metric to Rule Them All

Visually SM

Utilize relevant hashtags. The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand.

How to Be Great at Social Media for Financial Services

agora pulse

CySEC has investor protection powers, and MiFID II regulates the strict protection of consumer information. Both MiFID II and FCA regulation require that all communications are archived, and this is big for social media where a lot of information is exchanged.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Consumer relationships are much tighter with micro-influencers because they are relatable, and 61% of people say information from “people like me” is more credible. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment.

Are You Listening? The 20 Best Social Media Monitoring Tools

Buffer Social

To “listen”, businesses use social media monitoring tools to collect social mentions and track keywords, hashtags, and URLs that they are interested in. You will have all the information you need to know about each customer to provide personalized responses.

Tools 110 Social Search Platform Launched

Bill Hartzer

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. identifies people who are talking about a particular interest, and then instantly drills down to uncover rich data about that Interest Graph, including location, sentiment, gender as well as related word clouds, hashtags, links, @names, etc. This information is critical for brands who rely on the trust of their network when making connections.

How to build a better business with B2B social listening

Sprout Social

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. For example, monitoring industry-specific hashtags can help you understand what terms and types of content are resonating with your audience. Here’s a snapshot of a hashtag and keyword report from Sprout Social, highlighting branded and industry tags alike. There’s so much information to sift through and plenty of networks to cover.

B2B 87

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

They provide insights that can inform an entire business strategy. Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform. As you start identify common threads in your Smart Inbox or are notified about interesting events with Message Spike Alerts, you can turn to your brand-related listening Topics to find trends, track sentiment and see a fully informed picture.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate.

How to one-up your competition with social media industry analysis

Sprout Social

If you want a better understanding of what your competitors are doing or what your customers want, the information is out in the open. Hashtags are more or less the social equivalent across most social networks. With the help of hashtag analysis , businesses can spot related conversations coming from consumer and competitors alike. This analysis includes hashtags, too. . See what your sentiment is. That’s where sentiment analysis comes in handy. .

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

With Instagram analytics, you can obtain a ton of valuable data and information to understand how your brand is performing on Instagram and how you can improve your results. Branded hashtags: The number of Instagram posts with your branded hashtags. Top hashtags by engagements.

How to conduct smarter social listening for consumer brands

Sprout Social

In this guide, we’ll break down exactly how social listening for B2C can help attract new customers and ultimately make more informed marketing decisions. Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. Meanwhile, reporting via Sprout also highlights the most popular keywords and hashtags related to your business.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

Social media is used for communication, photo-sharing, shopping, information-finding, and much more. Traditionally, marketers would search hashtags and keywords to see what is being said about their brand.

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7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Consumer relationships are much tighter with micro-influencers because they are relatable, and 61% of people say information from “people like me” is more credible. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment.