Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand. It’s seriously easy.

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Template Templates Social Media Tips 134

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Easy: be active on social media.

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Social Media Strategy HootSuite Sentiment 111

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Franchise social media marketing is promoting your brand and engaging customers at both the corporate and local levels, while ensuring messaging and values remain consistent across all social profiles.

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Social Media HootSuite Guidelines Marketing 92

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Expectations can fluctuate from creator to creator and from brand to brand.

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Brands Collaboration HootSuite Influencer 96

Hootsuite

MAY 18, 2023

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. hootsuite working from home in style #wfh #smm #socialmediamanager #corporatemillennial ♬ original sound – Hootsuite Why is short-form video so popular? What is short-form video?

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Video HootSuite How To UGC 112

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

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Instagram Engagement Brands How To 130

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible. The LinkedIn strategies for B2B brands. LinkedIn marketing for B2B brands is not rocket science. Create authentic content that drives interest.

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B2B LinkedIn Strategy Brands 130

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Eileen Kwok, Social Marketing Coordinator at Hootsuite thinks it’s absolutely crucial to “have a good understanding of what language speaks to your target audience.

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Social Media Tools Tips HootSuite 145

Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. A social media advocacy strategy turns your biggest fans into brand advocates. A brand advocate is someone who loves your brand so much that they choose to voluntarily promote your products or services on their own social media channels.

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Social Media UGC How To HootSuite 122

Hootsuite

AUGUST 30, 2022

But here at Hootsuite Experiments , we let the data decide. Reels made out of old stories don’t get as much engagement or reach as brand-new Reels. However, our theory is that brand new, original Reels will probably perform better and earn more engagement. Brand New Reels 141 7. New to Reels? What do the results mean?

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HootSuite Authentication Instagram Construction 91

yMarketingMatters

JUNE 10, 2019

In my previous blog , I explained how the Instagram algorithm works in 2019 (courtesy Hootsuite ). again, courtesy of my friends Hootsuite ). Because the algorithm favors recent posts, brands need to pay attention to when their audiences are online. So build those relationships up authentically. Post more often.

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Tips HootSuite Notification Hashtag 130

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Is there an opportunity for you to do something different with your brand voice or style? Definitely.

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Questions Banking Insurance HootSuite 104

Hootsuite

MAY 19, 2022

Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Source: Hootsuite Analytics. Why are Facebook likes important?

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Tips HootSuite Facebook How To 141

Hootsuite

APRIL 18, 2022

And then learn how you can use Hootsuite to measure results. And then learn how you can use Hootsuite to measure results. Say you’re a fashion brand with a chic new collection of capes (the dream ). Original hashtags can also be a way to encourage followers to engage with your brand. Here’s your crash course.).

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Hashtag Instagram HootSuite Travel 141

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 86

Instagram UGC Brands Hashtag 86

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Save time and easily promote your brand with a professional design. Establish and reinforce brand awareness.

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Engagement UGC Facebook HootSuite 110

Ignite Social Media

JUNE 14, 2023

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. The goal is to improve brand recognition, reach a wider audience, and drive organic traffic to your social media profiles or website.

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Hashtag Social Media Strategy UGC 152

Hootsuite

JANUARY 22, 2020

More than 40% of digital shoppers use social media to research new brands and products. That includes keywords, hashtags, mentions, and messages for your brand and competitors. There are tools that make tracking a lot easier (*cough* Hootsuite). How are people talking about your brand? Mentions of your product or service.

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Social Media HootSuite Template Templates 145

Hootsuite

MAY 12, 2020

The key is to only use tools that help you automate and simplify authentic activity on Instagram. By creating streams for specific hashtags, you’ll have access to a constant supply of relevant content directly within the Hootsuite dashboard. Here are some more tips for growing your Instagram audience through authentic engagement.

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Software Instagram Tools HootSuite 145

Hootsuite

JULY 5, 2022

A post shared by Hootsuite (@hootsuite). Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Finding the right rhythm for your brand will take some experimentation. Working with Instagram creators can be an effective way to spread the word about your brand.

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Instagram Strategy HootSuite Hashtag 110

Hootsuite

SEPTEMBER 6, 2023

List what brands you’ve worked with, which platforms you’ve used, and brief details about their followings. If you can throw in a concrete, numerical achievement (for example, “I increased this brand’s Instagram follower count by 5%,” or “I doubled engagement rate on TikTok for this brand in three months”), even better.

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Social Media Management Questions Social Media HootSuite 102

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Source: Hootsuite. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. Source: Hootsuite.

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Social Media Meme HootSuite Influencer 142

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates.

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Instagram HootSuite UGC Influencer 117

Hootsuite

JULY 29, 2020

It tells the world that your YouTube channel is run by a real human being, an established creator, or an authenticated brand/organization. As said earlier, it just gives you or your brand legitimacy. Be authentic, meaning your channel must represent the real creator, brand, or entity you’re claiming to be.

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YouTube Badge How To HootSuite 139

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 68

Instagram UGC Brands Hashtag 68

Hootsuite

NOVEMBER 23, 2022

Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts. Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams. It feels authentic. What is a UGC creator?

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UGC Film Authentication Influencer 92

Hootsuite

JULY 21, 2021

In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. This type of partnership will broaden their brand. Get clear on your brand values. What are your brand values? They are the things your brand cares about the most. How to find Instagram influencers.

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Influencer Instagram How To Fashion 135

yMarketingMatters

JUNE 10, 2019

In my previous blog , I explained how the Instagram algorithm works in 2019 (courtesy Hootsuite ). again, courtesy of my friends Hootsuite ). Because the algorithm favors recent posts, brands need to pay attention to when their audiences are online. So build those relationships up authentically. Post more often.

Tips 100

Tips HootSuite Notification Hashtag 100

Hootsuite

DECEMBER 5, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Engage employees to support your brand. Automated LinkedIn pods: I used a post I wrote for Hootsuite on social media share of voice. Authentic pods have merit.

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LinkedIn HootSuite Groups Groups 99

Hootsuite

JANUARY 12, 2022

These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. But, what sets YouTube Shorts apart is its ability to convert viewers into subscribers for your channel, a must-do for brands and creators. The channel’s first ever upload was only 18 seconds long. EMBED] [link].

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YouTube How To Authentication HootSuite 136

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO?

SEO 157

SEO Social Media Strategy Hashtag 157

Hootsuite

SEPTEMBER 21, 2021

It helps viewers understand what to expect from your brand and can be used to explain why they should subscribe to your channel. Source: Hootsuite Labs. Source: Hootsuite Labs. An authentic brand voice will encourage the user engagement that gets your videos seen. Grow your YouTube audience faster with Hootsuite.

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YouTube Tips HootSuite Metadata 145

Hootsuite

OCTOBER 19, 2022

So much so that the brand is reportedly planning to build its own U.S. In fact, research shows that 35% of TikTok users have bought something off the platform and 44% of users discovered products through ads and content posted by brands. Studies show that people view TikTok as “authentic, genuine, unfiltered, and trendsetting.”

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HootSuite Trends Feed Feedly 92

Hootsuite

OCTOBER 24, 2022

You have more than one account for your brand. Duplicate or erroneous accounts can confuse your audience, especially if your main profile doesn’t have a blue check mark beside it to show its authenticity. Instead, save time, get organized, and get your Instagram marketing in gear with Hootsuite. Start your free 30-day trial.

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Instagram How To HootSuite Mobile 72

Hootsuite

MARCH 16, 2021

And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories. After viewing a business’ Story, 58% of people say they’ve browsed a brand’s website , 50% say they’ve visited a website to buy a product or service and 31% headed to a store to scope things out. What are Facebook Stories?

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Facebook How To HootSuite Template 145

Hootsuite

SEPTEMBER 17, 2019

Instagram verification means establishing your Instagram account as the “authentic presence of a notable public figure, celebrity, or global brand.” The blue check helps people avoid imposter accounts and easily find the brands or public figures they want to follow. That is, a real person, registered business, or brand.

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Social Media Strategies Summit

JANUARY 21, 2021

However, in spite of this growth and increasing influencer marketing budgets, many brands remain unsure of the best way to approach and negotiate with influencers. Reasons Brands Use Social Media, Source: Influencer Marketing Hub. 3 Develop an authentic relationship with the influencer. 1 Determine your marketing goals.

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Influencer Metrics Campaign Survey 189