YouTube Adds Integrated Promote Option, Alternate Thumbnails for Different Regions
Social Media Today
JUNE 10, 2025
YouTube's also looking to highlight new posts to your Shorts viewers.
Trending Articles
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Using Blog and Social Content to Support Every Stage of the Customer Journey
Social Media Strategies Summit
JUNE 11, 2025
People don’t move through the buying process in a straight line. One day they’re curious, another day they’re comparing. Eventually, they decide to buy (if you’ve given them a reason to). That’s where content comes in. Not the kind that just fills a page, but the kind that actually supports decisions. Blog posts are essential here. Since 53% of all website traffic comes from search engines , they’re often the first thing people find.
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How I Took a Real Vacation While Managing Social Media Clients (and You Can Too)
Sherrilynne Starkie
JUNE 9, 2025
Vacation planning for freelancers or a one-person marketing team can feel like a fantasy—right up there with inbox zero and conquering social media algorithms. If you run a solo consultancy or you’re the lone social media manager on a small team, you know the feeling: going offline is terrifying. What if something breaks? What if engagement tanks? What if your client launches a surprise campaign and expects you to jump in?
Instagram Says Trial Reels Have Helped Creators Significantly Increase Their Reach
Social Media Today
JUNE 8, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Instagram Says
Mid-Year Review: How to Ignite Employee Potential Through Meaningful Feedback
Advertiser: Paycor
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
A Complete Guide to Meta Ads Attribution
Jon Loomer
JUNE 9, 2025
Attribution, or how Meta gives credit to an ad for conversions , is central to advertising. But it’s more complex than just knowing the default is 7-day click and 1-day view. There are many layers to this that can lead to confusion and misinterpretations of results. My goal with this post is to provide a thorough explanation of every aspect of attribution to give you a fuller understanding of how it works and how to approach it.
The Rhode to riches - a deep dive into the brand and the audience that soared them to 1Billion
Audiense
JUNE 11, 2025
How Hailey Bieber built Rhode into a $1B brand in 3 years through strategic audience building, viral marketing, and cult-like customer loyalty.
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Threads Continues to See Strong Download Momentum in May
Social Media Today
JUNE 9, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Threads Contin
Value Optimization for Profit Margins
Jon Loomer
JUNE 12, 2025
Meta’s testing Profit optimization… In a recent announcement about new conversions tools , Meta shared a new option for Value optimization that is in testing. The Feature The feature is based on this scenario: If an advertiser cares about ROAS based on profit margin [now testing] Normally when you optimize for Value, Meta focuses on generating the highest Return On Ad Spend.
Bluesky Verification is Here: How to Get Your Blue Check
Buffer Social
JUNE 11, 2025
On many social media platforms, verification means a paid subscription — or being a celebrity. But on Bluesky (as is par for the course), things look a little different. The decentralized platform is blazing a new blue check trail: one that mixes top-down trust with community credibility. Whether you’re a journalist, creator, brand, or just someone who wants to prove they’re actually who they say they are online, here’s what you need to know about how verification wor
Pride, not PR: Employee generated content (EGC) is reshaping Pride Month
Oktopost
JUNE 10, 2025
Pride Month has long been part of the corporate content calendar. For years, many B2B brands marked the occasion by updating logos with rainbow gradients or publishing polished social media posts expressing support. However, audiences are becoming increasingly discerning, particularly among younger professionals. They expect more than branded messages.
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
7 UK influencer marketing examples to inspire your next campaign
Sprout Social
JUNE 11, 2025
The importance of influencers can’t be overstated. More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them.
Meta Looks to Expand AI Development by Investing in Scale AI
Social Media Today
JUNE 8, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta Looks to
Tailor Text Variations to Personas
Jon Loomer
JUNE 8, 2025
Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you will see some AI-generated text recommendations. What’s new is the option to “tailor variations to personas.” So, what is this? Within Meta’s documentation on Text Generation , it explains: You can choose to generate primary text and headline variations using personas so that the variations are generated in a way that’s more aligned with how you speak to your custom
Bots Don’t Build Fandom. People Do.
WebInKnow
JUNE 9, 2025
Speaking Books Events Courses Advisor Resources Blog About Contact Speaking Books Events Courses Advisor Resources Blog About Contact [hubspot-metadata] { "category": "include", "creatable": false, "path": "custom/page/dms-v2/Site_Header.html" } [end-hubspot-metadata] --> Bots Don’t Build Fandom. People Do. Written by David Meerman Scott on June 9th, 2025 I write about strategies to turn fans into customers and customers into fans.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
How to Mindfully Break Free from Headline Stress Know the Psychology
For Real Social Workers
JUNE 10, 2025
Researchers at Penn State University found that 75% of shares on Facebook were made without the user clicking through to read the content. This is poignant given that so many people receive “news” from social media. The study appeared in the journal Nature Human Behavior in November 2024. Other research studies have found similar results. Many on social media appear to receive their “news” from the headlines only.
Post Performance Report: Bold brands delivering social ROI
Sprout Social
JUNE 11, 2025
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the business impact, too. This time, we’re rounding up some of the boldest brands on social.
Pinterest Outlines Relevance Improvements to its Pin Recommendations
Social Media Today
JUNE 8, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Pinterest Outl
Text Tone for Tailored Personas and AI-Generated Text
Jon Loomer
JUNE 10, 2025
Here’s how to improve your AI-generated text… On a prior video , I talked about the new feature to tailor AI-generated text variations to personas. It’s super interesting, and you should try it out. But I ran into one problem with this feature and Meta’s AI-generated text generally. It didn’t sound like me. There’s something you can do to address this.
8 Pillars of Leadership Development
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
AI Is My Copilot – Business Training in Australia
Laurel Papworth
JUNE 9, 2025
This one-day artificial intelligence course is the perfect entry point to understanding the artificial intelligence tools currently available, and how to harness them to increase your personal productivity and impact at work. You will learn about the various use cases of AI, from large language models like GPT to assist you with copywriting and brainstorming, to applications like Dall-e and Microsoft 365 copilot which create imagery based on your input.
Android 16 has finally released. Here is all you need to know.
Tweaklibrary
JUNE 13, 2025
Android 16 is the latest OS released by Google for Android-supported devices. This operating system will commence rolling out from Jun 11, 2025 on Pixel devices at first. Google states that the version released is stable and there will be future updates to improve the OS and add new features. The rollout process is not very simple and will be region-wise based on device eligibility.
Influencer rate card tips for smarter campaign planning
Sprout Social
JUNE 11, 2025
Influencer marketing is a proven driver of social media growth. Why? Audiences connect with trusted creators and authentic experiences. As a brand, capitalizing on that connection means developing a well-planned approach. Yet, critical steps in the planning phase—navigating rates, pricing structures and influencer marketing campaign details—often leave brands unsure where to begin.
Meta Launches Opportunity Score to All Advertisers
Social Media Today
JUNE 9, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta Launches
How to Set Better OKRs and Drive Results
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
9 authentic Pride month social campaigns by B2B brands that inspire real change
Oktopost
JUNE 8, 2025
Introduction: Why Pride matters in B2B marketing While large corporations often dominate the spotlight during Pride Month, smaller B2B brands are making meaningful strides in showcasing their commitment to LGBTQ+ inclusion. These brands are not just participating in Pride, they are fostering a culture of authenticity and long-term change. From law firms and financial services providers to HR-tech innovators and niche consultancies, here are nine standout campaigns that offer more than just surfa
Meta Launches AI Video Restyling Tools in Edits and the Meta AI App
Social Media Today
JUNE 11, 2025
Meta's got a new AI video editing tool, which can reimagine the context of clips.
Meta Says That Link Posts on Threads Are Seeing Better Performance
Social Media Today
JUNE 8, 2025
Meta's change in approach on content moderation is helping to improve link post reach.
TikTok Reaches 30 Million UK Users
Social Media Today
JUNE 9, 2025
Britain is now TikTok's largest EU user market.
Future-Proof Your Talent Pipeline
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
Threads Launches Initial Test of Integrated DMs
Social Media Today
JUNE 10, 2025
Meta's decided to give Threads users their own messaging option after all.
LinkedIn Shares Insights into How to Build a B2B Brand
Social Media Today
JUNE 10, 2025
LinkedIn's latest report provides some key notes on effective B2B brand building.
Meta Takes Legal Action Against AI Apps That Generate Fake Nude Images
Social Media Today
JUNE 12, 2025
Meta's seen a rise in posts and ads from tools that generate non-consensual images.
Instagram Adds New Prompts to Showcase Your Performance Stats
Social Media Today
JUNE 9, 2025
New 'Milestone' and 'Recap' elements will help you celebrate your wins.
10 HR Metrics for 2025: HR Data Toolkit
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
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