Audiense
OCTOBER 21, 2024
We all have that friend, the one who sends you that meme that was funny 3 months ago - or they text you “have you seen this?” and it's a video that went viral last year. They’re never up to date with what's current on social media.
Jon Loomer
OCTOBER 21, 2024
Are you violating Meta’s custom audience terms for customer lists? I actually wrote about this more than a decade ago , and much of it remains relevant today. There are two sections of Meta’s Customer List Custom Audience Terms that I wonder about. Let’s discuss… 1. Rights and Permissions The first may be the most obvious. But it’s one that advertisers seem to be most motivated to break.
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Jon Loomer
OCTOBER 17, 2024
The most hated Advantage+ Creative enhancement is getting a rebrand… Let me show you… Overlays When you use the advanced preview when creating your ad, filter by Advantage+ Creative. You will not find Image Templates. No, it’s not because Meta got rid of it. It’s been renamed Overlays. If you hover the tooltip for Add Overlays, it reads “formerly image template.
Social Media Today
OCTOBER 16, 2024
Elon Musk hates blocking, and he's going to do something about it.
Advertiser: Paycor
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The Social Media Hat
OCTOBER 14, 2024
An AI consultant acts as a seasoned explorer, guiding your SMB team through the uncharted territory of artificial intelligence, transforming potential risks into competitive advantages. The post Bridging the Knowledge Gap: How AI Consultants Empower SMB Teams appeared first on The Social Media Hat.
Ignite Social Media
OCTOBER 21, 2024
In the current online media space, user-generated content (UGC) has become key in social media strategies. UGC not only provides a fresh and authentic voice but also helps build trust and cultivate community engagement. But, to make the most of UGC, it’s essential to know when and how to incorporate it into your social content. Here’s a comprehensive guide to navigating the world of UGC.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
OCTOBER 15, 2024
Instagram’s new profile cards include updated QR codes for connection.
The Social Media Hat
OCTOBER 20, 2024
Even with limited resources, SMBs can leverage AI consultants to unlock quick wins, automate workflows, and drive growth without long-term commitments. The post AI Consulting on a Budget: Maximizing Value for Resource-Constrained SMBs appeared first on The Social Media Hat.
Audiense
OCTOBER 18, 2024
“ Monsters ” on Netflix tells a story about two brothers who brutally shot and killed their parents, blamed it on the mob, and then went out and bought Rolex’s, fancy cars, and designer clothes, funded by their parents estate. A murder motivated by greed.
Amy Porterfield
OCTOBER 15, 2024
Listen on… Embracing the power of single-tasking, boosting your productivity, and reclaiming your valuable time. My friend, as a business owner, your time is one of your most valuable assets. But when you're constantly switching between emails, bills, Zoom calls, and ad campaigns, mistakes happen, deadlines get missed, and your productivity takes a […] The post #723: How to Find Your Single-Task Focus as a Multi-Tasking Business Owner appeared first on Amy Porterfield | Online Ma
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Jon Loomer
OCTOBER 18, 2024
Remember Opportunity Score? Way back in April, I wrote a blog post about the Opportunity Score in Ads Manager. Well, now it seems to be gone. What it Was Opportunity Score gamified accepting delivery recommendations. In theory, if you were following best practices, you’d have a score of a 100. It didn’t mean that you should always accept recommendations blindly, but I still found it to be helpful.
Social Media Today
OCTOBER 20, 2024
X’s ‘Radar’ keyword search tool is a valuable addition.
The Social Media Hat
OCTOBER 19, 2024
Episode 35 of the AI in Marketing: Unpacked podcast, with Emily Baillie The post From Doubt to Confidence: Embracing AI in Business appeared first on The Social Media Hat.
Oktopost
OCTOBER 14, 2024
If you’re looking to build your personal brand or inspire your advocates to do the same, tune into this episode for practical tips and actionable strategies. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “We’re living right now in an era where people are understanding that being active and being themselves on social media for the sake of their career growth is incredibly important.
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Ignite Social Media
OCTOBER 14, 2024
In an era where social media platforms are constantly evolving and organic reach continues to decline, paid social media has become an indispensable tool for marketers. But how are organizations actually allocating their resources to this crucial channel? And what do overall budget trends look like for the social media team? Our recent Ignite Social Media Trends Survey, conducted in the summer of 2024 with over 100 social media marketers, sheds light on the current state of paid social budgets a
Jon Loomer
OCTOBER 19, 2024
Let’s talk about how we got here with ad targeting… It’s not by accident. It’s not because Meta simply wants to make things more difficult for us. There are specific events that motivated this. The Events First, consider advertiser abuse of targeting for nefarious reasons. There was Cambridge Analytica. Advertisers used targeting to manipulate elections.
Social Media Today
OCTOBER 20, 2024
Could this be the momentum shift that Bluesky needs?
The Social Media Hat
OCTOBER 17, 2024
Episode 34 of the AI in Marketing: Unpacked podcast, with Audrey Chia The post Content that Converts: Leveraging AI for Quality and Relevance appeared first on The Social Media Hat.
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
Oktopost
OCTOBER 20, 2024
How much would you pay to eavesdrop on your customers’ conversations? Social monitoring and listening enable a direct line to your customers’ interactions so you can understand what they think about your brand and others (without any real-life stalking needed). On Facebook alone, over 510,000 comments are posted every minute. That’s a lot of unfiltered feedback that you can leverage to improve your product, enhance customer engagement, and invest in building stronger relationships.
Amy Porterfield
OCTOBER 21, 2024
Listen on… Wondering how AI will impact the future of entrepreneurship? Here’s everything you need to know to protect your business from the dangers of AI while using it to your advantage. My friend, today we're diving into a topic that excites and likely overwhelms many entrepreneurs (myself included!)…artificial intelligence. You've probably heard […] The post BONUS: The Roadmap to AI Success: Sidestep the Surprising Pitfalls & Soar to Success with Ben Angel appeared
Social Media Today
OCTOBER 17, 2024
Carousels provide more opportunity for reach, according to IG chief Adam Mosseri.
The Social Media Hat
OCTOBER 16, 2024
Implementing AI without proper guidance is like navigating uncharted waters without a map – fraught with potential pitfalls that an experienced AI consultant can help you avoid. The post Avoiding Pitfalls: Common AI Implementation Mistakes and How Consultants Prevent Them appeared first on The Social Media Hat.
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
Oktopost
OCTOBER 19, 2024
LinkedIn Lead Gen Forms are a total game-changer for B2B marketers. They let you grab key lead information straight from LinkedIn ads—without LinkedIn members ever needing to leave the social network. With more and more LinkedIn users interacting with posts without ever leaving their feed, and social media algorithms favoring engagement over link clicks routing members to third-party websites, there’s a golden opportunity for B2B brands to capture high-quality leads in an easy, no-hassle way for
Keyhole.co
OCTOBER 21, 2024
TikTok has about 103 million monthly active users in the U.S. alone. But globally, that number rises to an impressive 1 billion. Are you still not leveraging the platform’s potential? Given its high level of engagement, it may be time to. In this article, we’ll explore the different types of videos you can create, how to get started, and best practices.
Jon Loomer
OCTOBER 20, 2024
I don’t have a crystal ball, but it’s not all that difficult to predict the future of Meta ads targeting if you follow the trends. Let’s think about it… Algorithmic Targeting Advantage+ Audience is the default, but you still have the option to switch to original audiences — for now. I’m confident that option will be eliminated at some point.
Social Media Today
OCTOBER 20, 2024
Elon’s X project could be in trouble, but there may be other avenues to consider.
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
Hootsuite
OCTOBER 18, 2024
IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. No idea what I just said? You’ve got a lot to learn about Reddit (and what it can do for you). The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off.
Amy Porterfield
OCTOBER 17, 2024
Listen on… Boosting your conversion rates, growing after each launch, and understanding the true impact of your digital course. My sweet friend, I am beyond excited to dive into today’s topic! So, buckle up as I take you behind the scenes of my latest Digital Course Academy launch. And believe me, it’s been […] The post #724: DCA 2024 Recap: 3 Strategies That Skyrocketed My Digital Course Academy Success appeared first on Amy Porterfield | Online Marketing Expert.
Keyhole.co
OCTOBER 18, 2024
Facebook is arguably the largest social media platform around. Millions of businesses are leveraging Facebook advertising to reach new audiences. However, Facebook advertising is more than creating an ad and hoping for the best. You need the right strategy—one that works for your business and audience. Here, we explore top strategies to help you achieve long-term success on the big Meta.
WebInKnow
OCTOBER 17, 2024
When I was on my thru hike of the Long Trail in September, I hiked an average of 8 hours a day for 26 days. There was no possible way to carry enough calories, so when I had an opportunity to eat in a restaurant, I went. And I ate a lot!
Advertiser: Paycor
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