article thumbnail

How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.).

article thumbnail

Tech Tip: 3 Simple Things You Can Do To Improve The Backend Of Your Site

SocMed Sean

To get you started on the right track, here are 3 simple ways to make the management of your website/blog backend much simpler: URL Rewriting The Apache server has a mode rewrite module which will give you the opportunity to effectively redirect one URL to another. By default, WordPress has a terrible URL structure.

Sites 235
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Track Traffic From Instagram

Later

That’s why it’s so crucial to monitor the clicks and visits that URL generates over time! That’s why if you’re looking to track traffic on Instagram and understand how your followers are clicking through to your website, you’ll want to look outside of Instagram’s in-app analytics. UTM is short for “Urchin Tracking Module”.

article thumbnail

What is attribution modeling for social media marketing?

Sprout Social

Urchin Tracking Modules (UTM) allow you to add tags at the end of a URL so you can track where the link click came from, what type of traffic it is and if it’s associated to a certain campaign. Sprout’s Premium Analytics offer the ability to edit and add tracking parameters right from the Compose window. Set up UTM tagging.

article thumbnail

13 of the Best Free Social Media Management Tools

Later

Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do. 6 Free Social Media Management Tools: Google’s Campaign URL Builder. Google Analytics & Google’s Campaign URL Builder are both free to use! And Later is FREE! And it’s all for free!

article thumbnail

How to Use Micro Influencer Marketing to Grow Your Business

Later

Chrissy Abram , Later’s PR and Influencer Manager, says: “It’s important to review an influencer’s analytics and ensure there is an authentic fit with your target audience.”. For a more advanced option, you can use UTM tagging — short for “Urchin Tracking Module.”

article thumbnail

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

And now that the vast majority of keyword referral data in analytics tools is “not provided” or “keyword unavailable” it’s one of the best available sources. For additional suggestions see my post on social media analytics tools for publishers. Google News: Top Stories. Bing News: Trending Topics.

Analysis 241