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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. Make sure you have a solid CRM solution that collects information from your social media analytics platform and saves all the records. Create new tracking, every time you have a new ad.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Beyond that, paid partnerships with creators and influencers can drive a measurable return on investment. Now, creators and influencers have audiences that are comparable to even some of the largest magazines, and they’re eager to talk about the things they’re loving. Sentiment data. Social and earned media.

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The key to Victoria’s Secret social media success

Unmetric

Influencer marketing. Influencers have proven to be a great way to appeal to a new market and increase brand reach and Victoria’s Secret has an army of influencers at its disposal. While Victoria’s Secret is fond of incorporating influencers beyond its angel-like models, fans of the brand aren’t.

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13 Experts Share Their Instagram Predictions for 2019

Later

Get a glimpse of what’s to come with these 2019 Instagram predictions from influencers, experts, and the strategists behind some of your favorite Insta-brands. Instagram Predictions #2: Instagram Analytics Will Become Even More Robust. Tracking and measuring your Instagram analytics has always been important.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Short is the sweet spot on platforms like TikTok, which reported to WIRED Magazine that the optimal video length sits at a bite-size 11 to 17 seconds. Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective.

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Using Social Listening to Reveal Actionable Insights

Talkwalker SM

Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. By keeping a beat on your audiences’ needs and motivators through monitoring the social landscape, you can better reach people where they’re already interacting, and ultimately influence behavior.

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