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How to use YouTube Analytics to optimize your video performance

Sprout Social

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 140
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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

Do you know your social media efforts are hiding a wealth of information? Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. What is Social Media Analytics? Let’s get started.

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Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

First things first; make sure your LinkedIn Page is complete with accurate, relevant and up-to-date company information. That may seem like a no brainer, but it’s important to be thoughtful and thorough because pages with complete information get 30% more weekly views, which bodes well for your content performance.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Note : Using social media analytics tools will make this process easier. Knowing what percentage of your audience finds value in the things you post can—and should —inform your content moving forward. Use a URL shortener to make it trackable. How to track it: STEP 1 : Set up Google Analytics. Engagement metrics.

Metrics 112
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

When someone visits your Page for the first time, you want them to be able to find all the necessary information. This is where you set up things like a greeting and your Messenger URL. These metrics provide information for calculating your Facebook advertising cost and ROI. Facebook profile and branding audit. Conclusion.

Facebook 120
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12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights.

URL 145
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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? Another essential: enhanced link tracking.

ROI 102