The Way of the Web

JUNE 27, 2010

It's pretty hard to engage with that community if you just don't understand it or don't feel the same way about the subject as the rest of the community. Web Strategy Wikinomics Rankings ← Why does the UK budget reward print and punish web? link] Dan Thornton Hi – thanks for the comment.

Communities 33

Communities Blogroll Community building Disqus 33

The Way of the Web

AUGUST 19, 2010

I think the biggest challenge on a membership level is to encourage people onto a platform in addition to their main social networks, and effectively onto one which isn’t amount engaging in sharing or conversation. The other big challenge is on the brand level. Influence and Empire Avenue [.] blog comments powered by Disqus Blog Partners:

Influencer 30

Influencer Social Networking Blogroll Embedding 30

The Way of the Web

MARCH 17, 2010

The other way is to engage with consumers and the public to use social media for something which could in theory benefit all parties, and boost the market the business operates in. One is to simply use the tools to get permission from fans and followers to feed out information and links, generally driving traffic back to your main site.

Social Media 32

Social Media Blogroll Feed Feedly 32

The Way of the Web

JANUARY 12, 2010

He felt that large brands have better things to do than engage in endless chatter in the faint hope of converting the odd sale. Web Strategy Wikinomics Rankings ← Sometimes it’s better never than late… Digital business needs to be effective more than efficient → Will customer service come to social media? You decide!

Social Media 35

Social Media FeedBurner Airlines Blogroll 35

The Way of the Web

SEPTEMBER 9, 2010

And if it does expand out in terms of the social aspect, it’ll still conform to the same basic principles of reputation,engagement and gaining influence which have ruled all social interaction since we first emerged from caves. Web Strategy Wikinomics Rankings ← Do you relate to your computer as another person?

Paid Search 29

Paid Search Blogroll Apple Disqus 29

The Way of the Web

JANUARY 3, 2010

Even many of the people who talk about concentrating on engagement rather than total audience numbers appear to be susceptible – there are great communities in places like Second Life, for example, which are being overlooked because it's now seen as old news and not growing as quickly as Twitter, for example.

Virtual World 33

Virtual World FeedBurner Press Release Crowdsourcing 33

The Way of the Web

FEBRUARY 18, 2010

It’s not to say it’s impossible – by building and engaging a community, taking direct paid advertising, or occasionally finding an actually lucrative affiliate deal, bloggers can still build a mini media empire.

Blogger 31

Blogger Marketing Creative Commons Blogosphere 31

The Way of the Web

MARCH 15, 2010

And it’ll hopefully inspire a new generation to try to serve communities by providing information in an engaging way, rather than luring them into a profession which has less and less opportunities as time goes by – after they’ve invested time and money to get into it.

Report 31

Report Google News Library 31

The Way of the Web

AUGUST 9, 2010

Whereas people writing solely for search aren’t building that same level of engagement – they’re writing whatever they’re assigned, and that’s not going to translate to the social web effectively.

Content 28

Content Adwords Adsense Advertising 28

The Way of the Web

NOVEMBER 24, 2009

When you’re dealing with an entertainment medium which engages someone for 30 hours+ in many cases, there needs to be a more considered approach to balancing the commercial push for big selling action-based entertainment.

Film 28

Film Transportation Blogroll Aggregator 28

The Way of the Web

NOVEMBER 24, 2009

When you’re dealing with an entertainment medium which engages someone for 30 hours+ in many cases, there needs to be a more considered approach to balancing the commercial push for big selling action-based entertainment.

Film 28

Film Transportation Blogroll Aggregator 28

Adam Sherk

MAY 17, 2010

Only the news organizations themselves can fully answer that question; their own analytics data combined with internal estimates of the value of fans and various actions will paint the clearest picture. I had previously pointed out the high level of engagement that Fox News gets on its Facebook page ; this data supports that further.

Sites 167

Sites News CPM Facebook 167

The Way of the Web

JANUARY 10, 2010

This blog is written by Dan Thornton who from January 2008 until April 2009 was Community Marketing Manager across the Bauer Media portfolio, increasing community engagement on Bauer properties, and advising and implementing best practice for engaging with external blogs and social networks. The way of the web [.]

Microblogging 29

Microblogging Blogroll Disqus Journal 29