Adam Sherk

FEBRUARY 23, 2010

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.

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Saying It Social

MARCH 11, 2010

The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.

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Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. People are the fuel behind social media, which is really just tools and tactics.

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Adam Cohen

JULY 19, 2010

This weblog does not represent the thoughts, intentions, plans or strategies of my employer or clients.

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Akamai Marketing

MARCH 9, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Eventful 100

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Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

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Adam Sherk

AUGUST 25, 2009

Bolster your best stuff – Dig into your analytics data and determine which sections and content types tend to perform best in summer. By engaging (appropriately) with your target audiences you’ll indirectly facilitate an increase in traffic and links. Research the opportunities and come up with an effective social media strategy.

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Engineering Hitwise Health Care Press Release 102

Akamai Marketing

MARCH 31, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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Akamai Marketing

APRIL 30, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

JUNE 28, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Mobile 124

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Saying It Social

MAY 6, 2010

The more you engage and interact with your audience, the more real you become, and ultimately the more likely you are to be seen as a trusted resource. Are You Skipping the First Step of Your Daily Social Networking Maintenance? « Saying It Socia… [.] Pingback by The SEO Method. |

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Akamai Marketing

MARCH 9, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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Akamai Marketing

MARCH 24, 2011

Congratulations, you have just started the second most important tenant of social media: engaging. Imagine rather than restrain. 5) Now, spend 30 additional seconds a day thanking people for commenting on your tweets, or passing them on. Now, ask yourself: “How did it feel when someone responded to my question?

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Saying It Social

APRIL 6, 2010

Or at your next speaking engagement – wouldn’t it be fun to ask your audience to all take out their cell phones and send one text to instantly “Like&# your page!? (By Think of all of the places where you could say, “text like username to 32665.&# We already mentioned radio spots; what about TV Commercials?

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Saying It Social

AUGUST 24, 2010

Here are some ways to drive people to your social sites and then keep them engaged. Really like this sign from Dillard’s because it tells you what benefits you will receive by engaging with them on their social sites. The goal here is to make it as easy as possible for people to find and engage with you.

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Akamai Marketing

FEBRUARY 11, 2009

By all means, save some money, but don’t stop engaging with one another with the most effective tool out there, that’s insane. Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Let’s get smart.

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Waxing UnLyrical

OCTOBER 6, 2010

Not only was the audience engaged, but they really began to grasp what I was telling ‘em. I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. The one general note of caution I would add is to make sure that the engagement tool youre using doesnt overwhelm the message. And it paid off. Read All About It!

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Waxing UnLyrical

JANUARY 13, 2011

With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. My favorite thing to do in the morning is check Google Analytics to see where our site visitors are coming from. So pitching the merits of going paperless was a no-brainer.

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Saying It Social

FEBRUARY 17, 2010

One of the most powerful benefits of social media marketing is the ability for the company and the consumer to be able to engage in a TWO-WAY conversation in real-time. Social media marketing requires listening. This means that the company needs to be listening and not just broadcasting.

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Saying It Social

JUNE 22, 2010

Businesses can engage and reward consumers by providing deals and discounts to Foursquare users that hold certain badges for checking in and patronizing their business. Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer). Get creative!

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The Way of the Web

MARCH 25, 2010

TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – (..)

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Akamai Marketing

FEBRUARY 3, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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Social Media Klout Policies Consultant 138

The Way of the Web

MAY 18, 2010

The big difference across the Atlantic was that the use of social networking and communication/engagement in the U.S was directed at empowering engaged supporters to go out and spread the word about Obama to everyone around them, especially those offline. Spin never cuts through, and passivity doesn’t get shared.

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The Way of the Web

OCTOBER 12, 2010

It’s a testament to the team at One Golden Square that in the 14 months I’ve been there, we: Launched over 20 mobile applications which have had downloads in the millions, and driven sustained growth in mobile listening and engagement. And increased and improved the utilisation of paid search.

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Saying It Social

JUNE 3, 2010

Take your message directly to consumers: Social media tools enable you to directly engage consumers in conversation. Getting your name out there is incredibly important — studies suggest that people need to hear a company’s name at least seven times before they trust and respect it enough to become a customer.

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Social Media NoFollow Marketing Social Bookmarking 159

Koka Sexton

NOVEMBER 22, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Analyse your RSS Feed Your RSS readership is just as important as tracking your visitors with Google Analytics. FeedBurner is the leading provider of media distribution and audience engagement services for blogs and RSS feeds. I’ll get to that later in this post.

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Waxing UnLyrical

DECEMBER 21, 2010

Specifically, it was on a blog purportedly on analytics/intelligence, that raved about the Digital Death campaign, citing huge views, clicks, etc., And the fact that Chris, Eric and Dave all stay so engaged with it - thats really wonderful. People will definitely visit your blog if you are engaged on Amplify. as "success."

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The Way of the Web

AUGUST 19, 2010

I think the biggest challenge on a membership level is to encourage people onto a platform in addition to their main social networks, and effectively onto one which isn’t amount engaging in sharing or conversation. The other big challenge is on the brand level. Influence and Empire Avenue [.] blog comments powered by Disqus Blog Partners:

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The Way of the Web

JUNE 27, 2010

It's pretty hard to engage with that community if you just don't understand it or don't feel the same way about the subject as the rest of the community. You're a poseur, trying to mimic a “real&# participant and it can be hard and not very rewarding. link] Dan Thornton Hi – thanks for the comment.

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Communities Blogroll Community building Disqus 33

The Way of the Web

JANUARY 12, 2010

He felt that large brands have better things to do than engage in endless chatter in the faint hope of converting the odd sale. Web Strategy Wikinomics Rankings ← Sometimes it’s better never than late… Digital business needs to be effective more than efficient → Will customer service come to social media? You decide!

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The Way of the Web

MARCH 17, 2010

The other way is to engage with consumers and the public to use social media for something which could in theory benefit all parties, and boost the market the business operates in. One is to simply use the tools to get permission from fans and followers to feed out information and links, generally driving traffic back to your main site.

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The Way of the Web

SEPTEMBER 6, 2010

Rajat Paharia Founder, Bunchball – [link] [link] Dan Thornton Cheers for the comment, and the book recommendations.

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The Way of the Web

JANUARY 3, 2010

Even many of the people who talk about concentrating on engagement rather than total audience numbers appear to be susceptible – there are great communities in places like Second Life, for example, which are being overlooked because it's now seen as old news and not growing as quickly as Twitter, for example.

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The Way of the Web

SEPTEMBER 9, 2010

And if it does expand out in terms of the social aspect, it’ll still conform to the same basic principles of reputation,engagement and gaining influence which have ruled all social interaction since we first emerged from caves. But there are obvious limitations to what you can do at the moment.

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Social Media Strategery

JANUARY 27, 2010

Analysts are part of an integrated project team and engage in every aspect of our work, including project planning, primary and secondary research and analysis, and preparation and delivery of final recommendations. Strong organizational, analytical and communication skills are key to successful performance in this position.

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The Way of the Web

FEBRUARY 18, 2010

It’s not to say it’s impossible – by building and engaging a community, taking direct paid advertising, or occasionally finding an actually lucrative affiliate deal, bloggers can still build a mini media empire.

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