Hootsuite

FEBRUARY 18, 2020

This doesn’t mean that marketers should feel compelled to use Facebook or rule out other social media sites. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. These marketers say LinkedIn generates more than two times as many leads than other social channels.

Social Media 145

Social Media How To HootSuite Discount 145

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Understandable.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. B2B Social Media Management tools like Oktopost can pick up where your content studio leaves off, streamlining social media management processes and providing analytics you can use to evaluate and adjust your campaign after it launches.

Content 62

Content B2B Case Study Price 62

Oktopost

APRIL 4, 2023

Brands need to be able to build a persona online, rather than relying on a single campaign to capture consumers’ attention – and, more importantly, their trust – on social media. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling.

Social Media 118

Social Media Marketing B2B Banking 118

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. For example, Sprout Social offers an all-in-one social media management platform. We focus on extracting real business value from social media. Gathering case studies, testimonials and customer stories is integral to building a brand.

Brands 93

Brands How To Sentiment Social Media Management 93

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. When you dive into the analytics of the native platforms, the types of metrics you see can vary based on the channel. UTMs are a great way to measure certain aspects of your social media performance.

Social Media 139

Social Media Metrics How To ROI 139

Rebekah Radice

JANUARY 9, 2017

This is where a tool like Google Analytics becomes your best friend. Those terms will then become your weekly social media theme or focus. Here’s how to do that… Generate Content Ideas With Analytics. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration).

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

DECEMBER 16, 2014

The benefits of social media marketing are no longer questioned much, but for those still dealing with skeptics and doubters, Jason Squires has put together this excellent infographic showcasing its utility, supported with statistics, facts, and mini case studies. ” B2B Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Oktopost

JUNE 13, 2023

With the right strategy – one that leverages all the different aspects of social media marketing, from community management to lead gen – brands can amplify reach far beyond their original digital footprint, see more conversions, a higher share of voice, and a strengthened status within their industry. What is social selling?

Social Media 76

Social Media Engagement Platform B2B 76

Oktopost

JANUARY 17, 2024

Some of their main barriers include knowing what KPIs to track, integrating analytics across platforms, and connecting results to their initial goals. While 59% of businesses report using at least five website intelligence platforms , consider starting with a powerful, well-established one, such as Google Analytics.

Metrics 62

Metrics Cost Hubspot Analytics 62

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three.

Social Media 155

Social Media Radian6 Strategy SM2 155

Sprout Social

OCTOBER 11, 2022

An Instagram template is a reusable graphic or video template that social media managers can customize again and again to easily share Instagram content. A social media manager’s job consists of so many moving parts: Content creation. These can be used for posts, Reels, Stories and more. Easy peasy.

Template 107

Template Templates Instagram Education 107

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. When you dive into the analytics of the native platforms, the types of metrics you see can vary based on the channel. UTMs are a great way to measure certain aspects of your social media performance.

Social Media 62

Social Media Metrics How To ROI 62

Rebekah Radice

JANUARY 9, 2017

This is where a tool like Google Analytics becomes your best friend. Those terms will then become your weekly social media theme or focus. Here’s how to do that… Generate Content Ideas With Analytics. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration).

Template 60

Template Templates Social Media Strategy 60

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. 10 Social Media Tips And Pointers For Start Ups by Simply Zesty.

Social Media 198

Social Media Tools Tips ROI 198

Hootsuite

JULY 13, 2023

Share client testimonials, user-generated content , and real-life case studies in blog posts or other formats to offer social proof that your business is legitimate and your brand is worth engaging with. Source: LinkedIn TikTok’s new lead generation ad objective helps social media managers easily collect info, too.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Viper Chill

APRIL 26, 2010

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. Facebook can be a great opportunity for social media marketing, especially if you engage fans on a Fan Page. You should check it out.

Social Media 80

Social Media Strategy Digg Forums 80