Koka Sexton

MAY 2, 2011

The Social Selling LinkedIn group is over 400 members and many great conversations have been going on around social media and sales. I’ve been using a social monitoring tool called Alterian SM2. There have been a handful of workshops from the bay area to Atlanta and we are planning more in the next few months.

SM2 72

SM2 Alterian Metrics Training 72

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Like Mindjumpers, he is associated with Social Marketing Forum. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Like Mindjumpers, he is associated with Social Marketing Forum. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. And they want conversation, not messages. Engagement is the key to success.

Engagement 45

Engagement Alterian ROI Loyalty 45

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Converseon blurs the lines that divide research, creative marketing, and management consulting services.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. And they want conversation, not messages. Engagement is the key to success.

Engagement 40

Engagement Alterian ROI Loyalty 40

Webbiquity SMM

MAY 3, 2011

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Angie Schottmuller.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

SocMed Sean

FEBRUARY 3, 2013

They can make your life easier by segmenting the conversations that you care about. 31) As much as possible, engage in conversations with people on Twitter. Ask questions, answer questions…make it a conversation. 35) Add meaningful, UNIQUE content to the conversation. 32) Join a TweetChat or two.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. link] (by @jaybaer) [link] Melissa Cooley RT @khenderick Is Ur Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift automatically tracks organic vs. paid vs. mobile (an increasingly important segment) traffic and goal conversions for each. The software displays traffic, conversions, bounce rate, social shares and search rank on assigned keywords for all of these pages.

Software 140

Software Review SM2 Alterian 140

Convince & Convert

AUGUST 18, 2010

link] Angela Connor I don't know that these are necessarily the wrong questions, if they provoke additional conversations and they ultimately move to bigger ideas and begin to think more broadly about integration. Its great to see this conversation so relevant active! Thanks for the kind words. Means a lot to me. Thanks, Jay!

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

I think listening with a tool like Radian 6 is step 1, monitoring with something like SM2 is step 2 and managing from one platform with two way conversation is step 3. That is only a one way target…what about the fans being able to submit content to a local conversation with other local people to see? Is that not true?

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

AUGUST 16, 2010

&#. The 7 Secrets of Social Media Conversion [INFOGRAPHIC] by The Unbounce Blog. **5 Oli Gardner reveals key tactics for converting social media followers into buyers, from using a landing page with a clear call to action and offering “social proof&# through badges and widgets to optimizing post-conversion opportunities.

Social Media 200

Social Media Tools Strategy Tips 200

Buzz Marketing for Technology

FEBRUARY 9, 2011

Disclaimer – these are my opinions formed by my conversations with these firms). Alterian – formerly known as SM2 by Techrigy offers a freeimum service that offers up to 5 search terms to monitor for and up to 1000 results, which could be good enough for some small brand with low volume. So lets dig in!

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275