Airlines, Company, Flickr and Social Media

Social Media Success is About The Customers, Stupid

Adam Cohen

MARCH 30, 2011

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post.

Social Media

Social Media Airlines Sentiment Conference

Social Media and Travel

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. They've made great use of Flickr, YouTube, Twitter, Facebook and more and have always led with a very human and very customer-centric approach. I've reproduced the table here.

Travel

Travel Social Media Airlines iPad

This Week in Social Media – 5/8/2013

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Here''s how.

Social Media

Social Media Automotive Klout Flipboard

8 Free Smartphone Apps that Earn You Money

Waxing UnLyrical

JANUARY 3, 2013

Image: Jewels Globe URL via Flickr, CC 2.0. Some notable companies that participate are Amazon, Home Depot, American Airlines, Bath and Body Works, Neiman Marcus, Fandango, and several others. It’s a clever way for social media fans with a large following to monetize their creativity and influence on popular platforms.

Crowdsourcing

Crowdsourcing Price Airlines Survey

Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

JULY 2, 2008

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.

Airlines

Airlines Marketing Travel Hotels

Hotels and Social Media Travel Tourism

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Engage your customers directly via social media and mobile initiatives, and Web 2.0 I will take full advantage of Social Marketing and enhance the social media strategy for my hotel in 2010.

Hotels

Hotels Tourism Travel Social Media

Why 2 Days Later is 2 Days Late

Ari Herzog

SEPTEMBER 27, 2010

I could have googled the information or called the company’s hotline but I turned to Twitter and received an answer quickly. Greg Verdino understands the necessity and impact of companies responding to (prospective) customers quickly, effectively, and efficiently using internet technologies. Why I wrote the above.

Wireless

Wireless Airlines Review Banking

Reputation Management with Dissatisfied Customers and Word of.

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation

Reputation Airlines Digg MySpace

Social Media Workshop Here in Honolulu

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. If you want to be among the first in Hawaii to be a Social Media Expert, this workshop is the place to be.

Social Media

Social Media Tourism Airlines Upcoming

Coverage Questions !

The Marketing Blog

DECEMBER 8, 2007

helps the company in its marketing communications efforts. Its become a popularly adopted tactic by web-based startups and brands that have implemented social-media/web2.0 I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

Questions

Questions Web 2.0 Startup FeedBurner

Hawaii Officially Dips Toes in the Waters of Social Media

Bare Feet Studios

JUNE 7, 2009

Measuring Social Media Campaigns I agree with Derek (a commenter on PBN) on the point that internet-based marketing campaigns can be far more measurable (and accurate and targeted) than traditional print, radio, and tv-based initiatives. and #2 on Flickr (in the world!). If it’s successful, it is part luck and part skill.

Social Media

Social Media Tourism Blogger Upcoming

Going from Free to Fee Part 2

Bare Feet Studios

FEBRUARY 9, 2009

The more I have been thinking about this, the more I want to see companies explore user-generated pricing. Airlines, hotels, and rental car agencies charge a lot more for weekdays than weekends, as they have a captive customer for one and they know that companies are theoretically making money off of their use of said services.

Price

Price iPhone Upcoming Instant Messaging

6 Social Media Trends That Will Transform Your Business

Rebekah Radice

FEBRUARY 15, 2016

The social media landscape continues to evolve at a rapid pace, but then, you already know that. Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 As someone who leads a team dedicated to maximizing social media, I saw this over and over and it broke my heart.

Trends

Trends Social Media Survey Mobile

What Can Advertising Learn From PR When It Comes to Social Media?

Social Media Strategery

SEPTEMBER 18, 2011

Image Courtesy of Flickr user cgallent. Earned media vs. Paid media. But social media has forced some changes to the advertising industry, whether the old-school likes it or not. When it comes to your company, I’m more likely to trust, well, anyone , other than you. Public Relations vs. Advertising.

Advertising

Advertising Social Media Press Release Airlines

Freemium Revenues: Social Media Business Podcast

Laurel Papworth

NOVEMBER 22, 2009

In this episode of Social Media Business podcast, the concept of freemium is introduced – what it is, how Flickr, LinkedIn, SecondLife are making millions of dollars from giving stuff away for free. Freemium Revenues: Social Media Business Ep.004 Monetizing social networks. Pay for the unfair.

Social Media

Social Media Social Networking Flickr Vimeo

Social Media Informer

Social Media Success is About The Customers, Stupid

Social Media and Travel

Trending Sources

This Week in Social Media – 5/8/2013

8 Free Smartphone Apps that Earn You Money

Be Here Now Marketing: How United Airlines Can Take Advantage of.

Hotels and Social Media Travel Tourism

Why 2 Days Later is 2 Days Late

Reputation Management with Dissatisfied Customers and Word of.

Social Media Workshop Here in Honolulu

Coverage Questions !

Hawaii Officially Dips Toes in the Waters of Social Media

Going from Free to Fee Part 2

6 Social Media Trends That Will Transform Your Business

What Can Advertising Learn From PR When It Comes to Social Media?

Freemium Revenues: Social Media Business Podcast

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