Oktopost

SEPTEMBER 24, 2019

The companies that can ride out events like these are often able to do so because their past actions established a track record of dependability, responsibility, and ongoing improvement. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo.

Reputation 83

Reputation Press Release Airlines Construction 83

Laurel Papworth

APRIL 14, 2013

I personally think it’s too late, the seepage of Corporate Comms into Traditional Media started years ago when the first journo, running late, under resourced, published a press release as an article and said “ah well, it was written by an ex-journo and I have nothing else to add anyway” Censored Media. Awww no wait!

Social Media 100

Social Media Press Release Banking Real Estate 100

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. The Nuts about Southwest blog is the corporate blog of Southwest Airlines. You don’t need to be a blogger to take advantage of the newest blogging methods.

Press Release 112

Press Release RSS Blogger Airlines 112

Koka Sexton

MARCH 19, 2012

I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. As I mention in the post the ROI of social media , building up to the different skill levels should be the goal of any company that wants to become a social business.

Press Release 96

Press Release Skills Yammer Social Networking 96

Proactive Report

FEBRUARY 20, 2011

One aspect that will be dramatically different this year is how companies measure their results. While companies were finding their feet in this new medium, soft metrics such as fans, followers and engagement in conversation have been accepted as a yardstick. That’s a big jump from the 42% who used social media in 2008.

Metrics 75

Metrics Conversation Social Media Bazaarvoice 75

The Marketing Blog

DECEMBER 8, 2007

helps the company in its marketing communications efforts. Product Release(s) Feature Update(s) Think about something more intriguing above two points are quite normal. What else can you do apart from sharing a link/press-release? How would you engage in conversation through the blog-post whenever it comes out?

Questions 100

Questions Web 2.0 Startup FeedBurner 100

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Hotels 118

Hotels Instagram Authentication Social Media 118