Proactive Report

FEBRUARY 20, 2011

One aspect that will be dramatically different this year is how companies measure their results. While companies were finding their feet in this new medium, soft metrics such as fans, followers and engagement in conversation have been accepted as a yardstick. That’s a big jump from the 42% who used social media in 2008.

Metrics 75

Metrics Conversation Social Media Bazaarvoice 75

The Marketing Blog

DECEMBER 8, 2007

helps the company in its marketing communications efforts. Product Release(s) Feature Update(s) Think about something more intriguing above two points are quite normal. What else can you do apart from sharing a link/press-release? Home About In the Media ATM Redefined A Pleasant Gift December 9, 2007.7:05

Questions 100

Questions Web 2.0 Startup FeedBurner 100

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. That’s how you get a billion dollar price as a company like Instagram. Click the play button to listen here: Download the audio file: [link].

Hotels 118

Hotels Instagram Authentication Social Media 118

Sprout Social

MAY 3, 2017

Whether or not you write press releases is not the key focus. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. If you’re a business-to-business company, LinkedIn may be a favored social network. By having a company leader write it, it personalizes the message.

Social Media 99

Social Media Press Release Influencer Blogger 99

Keyhole.co

MAY 19, 2023

Can it lead to the loss of trust (inside or outside the company)? Roughly 62% of companies have such a crisis plan, but 40% have never conducted a crisis exercise. Fewer than half have pre-drafted messages for social media and the press. Later, the company claimed responsibility but the reputational damage was already done.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Social Media Strategery

SEPTEMBER 18, 2011

In some ways, advertising itself is the goal (see USA Today’s Ad Meter or the press releases that companies issue about their ads ) and has led to a greater focus on views, friends, and Tweets than on sales, revenue, or market share. To their intended online audiences, companies sound hollow, flat, literally inhuman.&#.

Advertising 111

Advertising Social Media Press Release Airlines 111

ProBlogger

JULY 1, 2012

Like most great entrepreneurs, he created the company out of his own interests, passions, and purpose. Throughout history, truly great companies answer these question: Who are we? In fact, purpose is the catalyst for all great companies and organizations. And what are we about? According to Jobs: “Apple was in serious trouble.

Strategy 42

Strategy Startup Apple Blogger 42

Sprout Social

FEBRUARY 18, 2020

For brands that have more common brand names, prepare for scenarios where your exact company name isn’t available. For instance, if your company’s name is Chipmunk, it’s likely that the username will be taken on every platform. Some brands send every Tweet and Facebook post as the company.

Social Media 144

Social Media How To Hashtag Guidelines 144