Twist Image

JULY 12, 2012

The reasoning for this line of questioning comes via a press release issued today titled, Fortune 500 executives behind on social networking. A study done by Domo and CEO.com looked at the online engagement of Fortune 500 companies' top brass and compared it to that of the mass population. online engagement.

Activities 102

Activities Company Social Media Press Release 102

Sprout Social

OCTOBER 11, 2022

Share educational resources that will inform, engage and spark conversation. Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Employee experiences are the most compelling examples of your company’s culture. Social media posts. Data reports.

Strategy 130

Strategy Content Curation Press Release 130

Sprout Social

MAY 31, 2023

Rachelle Bedell, Communications and Engagement Manager for the City of Gilroy, CA, has been experimenting with generative AI as she develops content to build connections between Gilroy’s local government and its 60,000 residents. Bedell broke it down like this: “On one hand, you have companies that are embracing AI.

Sentiment 120

Sentiment Press Release Analysis Team 120

Adam Sherk

SEPTEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? by Adam Sherk on September 17, 2009 Now that the improved Facebook Pages have been around for a while I wanted to check the level of engagement that major news sites are achieving with them. NPR 489,413 513.5

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Sites News Engagement Facebook 238

Ignite Social Media

OCTOBER 13, 2020

The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commercial starring actor Vanessa Bayer. If the agency does, they’ll brag about all the reach they got and the thousands of engagements.

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Campaign Brands Press Release UGC 106

Convince & Convert

JANUARY 15, 2018

In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. Remember this: Facebook is a public company. Further, it is also true that many company posts do not succeed on Facebook today. Click To Tweet.

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Facebook Press Release Feed Feedly 166

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. As companies switch to hybrid work models, effective internal communication is essential now more than ever. Some companies, like QAD Inc.,

Skills 111

Skills Template Templates Travel 111

Social Media Strategies Summit

SEPTEMBER 9, 2022

Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. Research from 5WPR found that 83% of Millennials believe it’s essential for the companies they buy from to share their beliefs and values. Image source.

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Examples Brands Avatar Authentication 177

Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. on their site).

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Sites News Postrank Engagement 176

Adam Sherk

MAY 4, 2010

This time I’ll compare user engagement on each team’s Facebook page. I realize that counting likes and comments is a very limited measurement of engagement but it offers a simple way to compare user activity on each team’s Facebook Page. Pound-for-pound, the Nuggets’ engagement is most impressive. 10 Miami Heat 16,814 99.8

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Team Engagement Facebook Press Release 165

The Realtime Report

APRIL 28, 2020

This is because, believe it or not, plenty of companies take a lackluster approach to advertising. Well, guess what: marketing is imperative not only for a company to grow but also for it to achieve long-term success. They need to be pointed in the right direction to discover what a company has to offer. That’s not the case.

Strategy 125

Strategy Marketing Reputation Press Release 125

Oktopost

APRIL 11, 2022

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. From blogs and press releases to product launch announcements and social media posts, the content you develop has a critical impact on your brand image. Identify your competitors.

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Analysis Price Influencer Sentiment 118

Waxing UnLyrical

NOVEMBER 4, 2011

Writing concisely is an art and will make anyone a linchpin to his or her company. Press releases. I will be the first to tell you (again, I’m a millennial) that the traditional press release is virtually dead. With so many new ways to spread our messages, a simple press release doesn’t exactly cut it.

Press Release 188

Press Release Flickr Template Templates 188

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 91

Analysis Report Examples Tools 91

Adam Sherk

JANUARY 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late. Related posts: A Closer Look at Fan Engagement on the Fox News Facebook Page Newsweek Cares about (some of) your Tweets.

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Tumblr Engagement Press Release Syndication 131

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. The past decade created a permanent shift in communication, adding complexity to information dissemination and audience engagement. Public relations professionals must wear several hats.

Statistics 105

Statistics Skills Analytics Press Release 105

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor.

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B2B Sentiment Analysis Reputation 155

Keyhole.co

MARCH 6, 2024

Most people already know how to check engagement metrics like comments, likes, dislikes, shares, etc. Often, the most effective way of doing this is by publishing press releases. You can reach out to media by yourself, hire a freelancer, or use a news sharing company (platform). But there’s even more to it.

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Sentiment Analysis Marketing Press Release 52

Dave Fleet

FEBRUARY 28, 2011

The Guardian reports on a new service from journalism watchdog the Media Standards Trust that reveals how all media organisations are at times simply republishing, verbatim, material sent to them by marketing companies and campaign groups. Taco Bell avoids abandonment valley. Promising changes. Google strikes back at content farms.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Sprout Social

JUNE 7, 2022

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Businesses like Expensify use this opportunity to reinforce their brand stance as a public company. Outline patterns of engagement. 1 week to listing day.

Strategy 113

Strategy How To Hashtag Team 113

Adam Sherk

JANUARY 11, 2010

We found official press releases often appear word for word in first accounts of events, though often not noted as such. While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form.

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Study News Press Release Report 147

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 2 Amazon Tells Employee Stories to Connect with Their Audience.

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Class LinkedIn Brands Microsoft 100

Adam Sherk

SEPTEMBER 23, 2009

So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. NBA Playoff Teams Ranked by Facebook Page Engagement JVC Facebook Page Sweepstakes a Big Success. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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News Engagement Facebook Press Release 104

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. All four of them were relatively larger companies and were interested in talking to us about reselling our product or integrating it with theirs. The press release and its coverage gave us the most calls from recruiters.

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Press Release Patterns Marketing Klout 142

agora pulse

MARCH 25, 2020

Ask yourself, “Does this impact just our company or is it a national or global concern?” Schedule a team and company meeting to make sure everyone fully understands how to handle the crisis and whether temporary new guidelines need to be in place. (Don’t forget to take a couple of deep breaths.).

Social Media 199

Social Media Social Media Management Issues Team 199

agora pulse

OCTOBER 6, 2020

Plus, you need to demonstrate creativity, showcase your own great social media ideas, and prove your ability to get good engagement. Brands are seeing an engagement rate of just 0.09% on Facebook. Compare this to the old engagement rate of 20%+ just 10 years ago, and you can see why it’s essential to energize your channels.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Mindjumpers

JANUARY 14, 2011

Take a look: Social networking: Connect, Share, Engage. It’s time to make your connections stronger by ‘engaging’ than trying to sell your product/service. Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites.

Trends 245

Trends Influencer Social Media Forums 245

Later

JUNE 12, 2020

In a recent Facebook Live announcement , Mark Zuckerberg shared several new e-commerce features to support companies looking to bring their business online during COVID-19. . We’re covering all the important details in this blog post: What is Instagram Shop?

Products 77

Products Instagram Press Release Upcoming 77

Jason Yormark

AUGUST 8, 2012

Not every company or organization needs to outsource their social media efforts. While this may seem like a simple question to answer, most companies and organizations do not have a strong answer. Maybe you just want to build brand and turn your social reach into a regularly engaged audience. This post is no different.

Consultant 254

Consultant Questions Social Media Tweetdeck 254

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Which News Sites Get the Most Social Media Engagement?

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Vocus SEO Social Media Press Release 166

Sprout Social

JANUARY 18, 2022

But if it only accounts for speaking engagements and internal communications, you’re leaving a lot of opportunity on the table. . To promote your company’s vision at scale, you need to get your executive leadership team on social. First off, it can increase transparency between your company and valued stakeholders.

Skills 126

Skills Sentiment Team Press Release 126

Convince & Convert

MAY 7, 2014

Social media was not intended to be the world’s shortest press release. Yet a lot of companies still unfortunately use it that way. click to tweet ) Terry: So would you say then that engagement is vitally important to a content marketing program? You have engagement and sharing metrics.

Social Media 158

Social Media Content Press Release Metrics 158

Josh S Peters

JANUARY 25, 2011

There have been several studies done to show that brands engaging in social media are much more likely to be searched for. Press Releases. At the end of your press releases add the line “for more information check out our web site or look us up on Twitter and Facebook&# with links to all three.

Social Media 187

Social Media Press Release SEO Engineering 187

Adam Cohen

OCTOBER 27, 2011

By now most companies have figured out that good content is critical in a digital presence. What I’ve seen in the last month is that most companies still struggle internally with content ownership – who owns the generation? How has your company solved the budget and integration challenges?

Content 237

Content Press Release Flickr Collaboration 237

Sherrilynne Starkie

FEBRUARY 1, 2014

The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’. Wikipedia).

Press Release 295

Press Release Wikipedia Skills Blogger 295

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. What Horrible Things Did Time Magazine Do in 1964?

Examples 102

Examples News Press Release Embedding 102

Buzz Marketing for Technology

NOVEMBER 21, 2012

Sites must be more visual, more concise and more consumable, taking the following into account: 1) Design your site for the consumer, not the company. B2B companies often fall prey to the internal design and jargon trap, but it’s easy to get your value proposition across without content overload that creates a confusing experience.

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B2B Marketing Case Study Buy 252