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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. This is where data analysis comes in. New to data analysis?

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7 ways to use social media for market research

Sprout Social

Omsom, a company that creates pantry shortcuts for specific Asian dishes, is regularly tagged in consumer reviews and photos of people’s home cooked meals. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. They’re the best airline, even in crisis mode!

Research 144
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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services.

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Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

Community Management. Second, how did this applicant build a community? Third, while we’d like to think that social media community management is all this … Source. … even for brands smaller than say, United Airlines or Pepsi. . … even for brands smaller than say, United Airlines or Pepsi.

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7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome

Rebekah Radice

Just as great customer service sets your company apart, so does transparency. KLM Airlines gets this. They’re building brand loyalty one comment at a time, allowing fans to become advocates, actively recommending the airline to other prospective customers. Want to become a valuable resource to your Facebook community?

Facebook 114
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. Listen here ).

CSR 127
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. Listen here ).

CSR 126