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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 109
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The 9 best reputation management services for your brand in 2024

Sprout Social

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. Here’s a quick overview of some of our most notable listening tools.

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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111
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How To Create A Social Media Report & Automate Your Reporting In 2022

Keyhole.co

Here are some awesome social media reporting & analytics tools you can start using. Sentiment shows how people feel about your business. Open your Instagram profile on your mobile device and click the three dash icon at the top right corner of the screen. In your Account, click Creator Tools and select Analytics.

Report 52
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12 of the best competitive intelligence tools for marketers

Sprout Social

This is where competitive intelligence tools can help. In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. We’ll also discuss the benefits of using these tools and how to make the most of them. What is a competitive intelligence tool? Do you need to post more engaging content?

Tools 93
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog. Don’t NOT go.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! The same can be said for monitoring tools. We have broken down the functionality that is likely to be found in monitoring tools. Sentiment Analysis. Keyword/Topic Monitoring.