Bill Hartzer

JANUARY 22, 2013

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Retail surged on mobile during the holidays, but click volume declined YoY.

CPC 122

CPC Paid Search Retail Mobile 122

Hootsuite

JULY 21, 2022

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. And one of the best ways to demonstrate your results is with a year-over-year (YOY) comparison. This aggregate number generally ends up in reports. For an online shoe retailer, it’s the average shopping cart amount.

ROI 113

ROI HootSuite Cost Campaign 113

Unmetric

OCTOBER 11, 2018

It seems like quite an unusual comparison, to be told that your product is “like wallpaper.” To find out, Unmetric CEO, Lux Narayan caught up with the person that made that comparison: Larry Cohen , SVP of Performance Analytics at Reprise Digital. ” Truth be told, we weren’t even sure if it was a compliment.

Comparison 100

Comparison Analytics Data Aggregator 100

Social Media Network Marketing

JULY 29, 2009

In the case of retailers with stores, market basket information enables the retailer to understand the buyer's needs and rewrite the store's layout accordingly, develop cross-promotional programs, or even capture new buyers (much like the cross-selling concept). To put it simply it is Affinity Analysis.It

Analysis 50

Analysis Marketing Retail Aggregator 50

Razor Social

MARCH 30, 2016

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. You’ll want to own the conversation online related to your products and services in comparison to your competitors. Data is aggregated and presented in a suitable form. Share of Voice.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buzz Marketing for Technology

DECEMBER 12, 2012

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Posted in Customer Experience eCommerce Mobile.

Mobile 197

Mobile Cost Retail comScore 197

Sprout Social

DECEMBER 14, 2022

For example, if you’re managing a high volume of messages split across multiple networks, it may be time to level up to a tool that aggregates them in a single location, like Sprout Social’s Smart Inbox. Competitor mentions related to your business, such as call-outs or comparisons. Solo Stove.

Social Media 98

Social Media Brands Team Process 98