Hootsuite

JULY 21, 2022

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. And one of the best ways to demonstrate your results is with a year-over-year (YOY) comparison. The problem is that tools like Google Analytics or Optimizely will automatically calculate your conversion rate for you.

ROI 113

ROI HootSuite Cost Campaign 113

Unmetric

OCTOBER 11, 2018

It seems like quite an unusual comparison, to be told that your product is “like wallpaper.” To find out, Unmetric CEO, Lux Narayan caught up with the person that made that comparison: Larry Cohen , SVP of Performance Analytics at Reprise Digital. appeared first on Unmetric Social Media Analytics Blog.

Comparison 100

Comparison Analytics Data Aggregator 100

Social Media Network Marketing

JULY 29, 2009

In the case of retailers with stores, market basket information enables the retailer to understand the buyer's needs and rewrite the store's layout accordingly, develop cross-promotional programs, or even capture new buyers (much like the cross-selling concept). To put it simply it is Affinity Analysis.It

Analysis 50

Analysis Marketing Retail Aggregator 50

Razor Social

MARCH 30, 2016

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. All tools need to provide some reporting capabilities.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

AUGUST 19, 2012

Klout (and its main competitor, Kred ) are trying to determine how influential a person is in comparison to other persons, and as a secondary data point how influential that person is about particular topics. That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. times the concentration.

Analytics 137

Analytics Influencer Klout Vocus 137

Buzz Marketing for Technology

DECEMBER 12, 2012

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Posted in Customer Experience eCommerce Mobile. Invalid code?

Mobile 197

Mobile Cost Retail comScore 197

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. Every week.

Social CRM 133

Social CRM Influencer Klout Social Media 133