The Real Retail Apocalypse (It's Not What You Think)

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Much has been written about the demise of retail. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? Brick-and-Mortar Stores Are Shuttering at a Record Pace , Amid Retail Funk, Macy's Says 'We're Not Dead' , etc.). A lack of interest in traditionally strong retail brands? So, what, exactly is going on when it comes to retail today?

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Where are people especially interested in a particular retailer? COMPANY UPDATES geo-localization geolocation reputation management social listening social media insights state comparison street-level insights world map

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience.

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How To Curtail Showrooming: Charge Admission

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There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. For those uninitiated, showrooming is when consumers go to the physical stores, wander the aisles and perform price comparison and/or complete the purchase on their mobile device. Many retail pundits agree that physical stores need to offer more services and value if they are ever going to compete. price comparison. retail.

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Endless Aisles

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I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. We have more and more consumers who are connected with highly powerful smartphones at the store level and they're doing a lot more than just price comparison shopping. comparison shopping.

Good service, bad service and social media

The Way of the Web

A comparison of three retail and social media experience sum it up nicely: Store 1: Uniqlo: I’ve heard various things about Uniqlo and browsed their stores, but this was the first time I’ve intended to make a purchase, having seen numerous mentions of their selvage jeans ( Selvage refers to the method of stitching, if you’re not a denim geek). customer service ecommerce social media marketing ed's easy diner marketing retail social business soletrader uniqlo

SortPrice Store Facebook Application Tops 1000 Retailers

Bill Hartzer

Proving yet again a real commitment to opening new avenues of success for online merchants everywhere, comparison shopping engine SortPrice.com has now built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook.

Savvy Shoppers Use Cell Phones to Make Buying Decisions

Unspoken

According to a recent study conducted by Pew Internet and American life project and reported on by Mashable , many consumers use their smartphones to read product reviews, call someone for purchasing advice, or comparison shop, all while they are in an actual store.

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A Comparison of Social Advertising – Digg, Facebook, Reddit

www.creativedevelopment.com.au

Below we took all the information we could find on advertising through particular online media to provide a comparison. Related posts: Online Advertising Comparison – SMH.com.au/Fairfax Reply Online Advertising Comparison – SMH.com.au/Fairfax

ebay X.Commerce & If Indian eCommerce has Missed the Bus?

Atom Thought

lac retailers onboard. Over 90,000 retailers onboard. Red Laser- allows users with smartphone to do comparison shopping offline, and then buy online near their location (courstey Milo), through barcode readers.

The Power of Facebook Advertising [Infographic]

Mindjumpers

The presented comparison with other online marketing channels depicts Facebook a clear winner in the online ad space. In comparison to a 47% trust rate on traditional media, Facebook ads had a 92% trust rate. Report: How Social Marketing Works for Retail Brands [Report].

10 Brands Killing It On Instagram in 2016

Talkwalker SM

As a fashion brand, it’s hard to stand out on Instagram because of the amount of competition – retail and luxury brands are the most represented sector on the social network.

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

A comparison of the investment priorities by level of social media maturity provides greater insights, as mature brands are focusing on different priorities. For comparison, in the January edition – 56 % of survey respondents stated the same.

No Pictures Allowed

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What if I was price comparison shopping? Let's stop in store price comparison shopping. Yes, the retailer may be screwed by a handful of people, but instead they're punishing everybody for the misgivings of a select and evil few. Can you imagine the people at any major retail operation not allowing consumers to use their mobile devices in the store for fear that they may price compare? comparison shopping. price comparison. retail operation.

Why Social Media Matters for B2B Vendors

Webbiquity SMM

social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world. Social media marketing has clearly been embraced by consumer brands.

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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Brands often spend a disproportionate amount of time, money and effort on website branding efforts, in comparison to the relative pittance reserved for complementary Facebook efforts. Related posts: Brands: It’s not enough to be liked Imagine a company that has upscale retail locations around.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

How effective is social media in comparison to other digital marketing channels? Retailers are the biggest spenders on display ads, accounting for 21% of total spending. Internet Retailer ). Internet Retailer ). ” ( Internet Retailer ).

Social Innovators Series: Melissa Thompson

Simply Measured

Then, Melissa moves into campaign development and what’s up next, from campaign brainstorming to competitive audits to cross-functional strategy planning with retail partners. She uses the Simply Measured competitive scorecard and social analytics dashboard for an apples-to-apples comparison, month-over-month, on how Brooks stacks up against competitors.

5 Best-Practice Email Marketing Case Studies

Convince & Convert

David Ogilvy, the founder of mega-agency Ogilvy & Mather and a former door-to-door stove salesman, often criticized inbound marketing (what he called “general marketing”) for being ineffective and unscientific by comparison.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. You’ll want to own the conversation online related to your products and services in comparison to your competitors.

Six Links Worthy Of Your Attention #66

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"Price comparison, consumer reviews and being able to get competitive pricing via your mobile device at retail is not only the new reality of the new consumer, but it's a fact of life. price comparison. retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

38% comparison shopped online. According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers.

Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

Product Listing Ads (PLAs) continued their strong growth in Q4 2012, accounting for 14 percent of retailers’ total spend on Google in Q4, a 236 percent increase from the previous quarter. Retail surged on mobile during the holidays, but click volume declined YoY.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

58% of mobile consumers have used their smartphone for shopping while in a retail space. 46% of consumers are less likely to comparison shop when using a company’s branded app. 39% of retail shopping experiences that didn’t result in a purchase were influenced by mobile research.

#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

at a retail store that the number of people who walked by window matters. Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales.

Tool Tuesday: Sprout Social Update

Akamai Marketing

Twitter Comparison: Ever wonder how you compare to your biggest competitor? Twitter comparison gives you a place to start. I actually think the more interesting comparisons here are engagements over mentions, that has the beginnings of an interesting KPI.

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The Fight for the Future of Influencer Analytics

Convince & Convert

Klout (and its main competitor, Kred ) are trying to determine how influential a person is in comparison to other persons, and as a secondary data point how influential that person is about particular topics. Very useful for head-to-head comparisons.

5 Ways to Develop a Unique Selling Proposition

Convince & Convert

One famous retail chain has adopted this practice in an extreme fashion. This serves as a great example of putting your personality into your business in a way that won’t lead to any Mike Jeffries comparisons.

Is the Financial Services Industry Poised for Market Disruption?

SocialFish

Consumers are using their smart phones to review sites, do price comparisons, take pictures of products and send them to people who influence their purchase. At one point in time, when you opened a new account at your local bank, and the expectation was that you’d stay awhile.

Spotzot Launches SpotAds, Claims Realtime Mobile Offers Get CTRs Up To 70%

The Realtime Report

retail chains into catalogs of offers grouped by category and price that match the interests and locations of up to 100 million shoppers. As of a year ago, only 40% of mobile ad campaigns involved some kind of targeting.

Welcome To The One Screen World

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According to a recent survey by Adobe , 45% of marketers still don''t have a mobile presence, and this is happening at the exact same time that eMarketer is reporting that 15% of online retail sales will take place this year via a mobile device (sales will reach nearly $39 billion in 2013, which is up over 56% from 2012). online retail. Channel surfing got weird.

Klout and Peerindex – social network loyalty cards?

The Way of the Web

As the comparison between television and radio appearances have shown, for instance with presidential debates, it’s not to say humans are necessarily more accurate – but different.

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The Most Overlooked (But Simple) Ways to Use Live Streaming Video

Rebekah Radice

90% of online shoppers said they find retailer videos helpful in making shopping and buying decisions. new in comparison to UStream and other pioneers). Nearly two million words. That’s the value in one minute of video. Let that sink in for a moment.

What is Market Basket Analysis

Social Media Network Marketing

In the case of retailers with stores, market basket information enables the retailer to understand the buyer's needs and rewrite the store's layout accordingly, develop cross-promotional programs, or even capture new buyers (much like the cross-selling concept). Market Basket Analysis is a modelling technique.

Small Business Owners Hopping Mad Over Amazon’s New App

Small Business Mavericks

This has caused small business owners to complain to the Retail Industry Leaders Association about the unfair competition. This is not really comparison shopping, it is more of a search for Amazon by users of the app. Just when you thought you had seen and heard it all, Amazon takes on a brave move to take business away from small business owners.

How Has e-Commerce Affected The Way We Market Products?

The Realtime Report

The retail world has been revolutionized by e-commerce is so many ways, and not all of these have been changes that were imposed from the top and trickled down. A seamless shopping experience is the aim for both sides, but the onus to improve interaction lies with the retailer.

Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Twitter becoming a public company will allow for even more concrete cross-comparison. Jennifer Beechen, WhiteWave @jenbeechen.

Optimize and the Confluence of Search and Social Media

Convince & Convert

Or I might have, you know, retail and Facebook, retail and Twitter, retail and SEO, retail and social media. It was amazing to me in comparison to other. Excerpt of my interview with Lee Odden. Video production by my friends at Candidio.

Cloud Jacking: 7 Steps to Dominate Your Niche

Viper Chill

You can create great relationships online, but they are absolutely nothing in comparison the ones you can create offline. Home What the F ? Cloud Living Say "Hi!"

Swipe Right for Hot SEO: Match the Link Building Tactic to Your Site

Kikolani

Content on topics like home design/interiors, retail, entertainment, and food works because they are popular and shareable. A comparison content piece like a chart comparing different software, products or brands will target savvy browsers looking to make smart choices. With all the different SEO strategies out there, it can be hard to know which links are best for your site.