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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard. And why not?

Metrics 40
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You’ll want to own the conversation online related to your products and services in comparison to your competitors. Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms.

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Why Choose a Social Media Management Tool Over a Native Tool?

agora pulse

Agorapulse also has an ad comment manager that aggregates responses to your paid posts, so you can reply more efficiently. Here’s a deeper look at Facebook Creator Studio vs. Agorapulse for comparison.). If needed, you can schedule post notifications on the mobile app , where you can create Stories or add Instagram filters.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

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Get Your Social Media Inbox To Zero

The Social Media Hat

Another quarter are emails from Google+, Facebook, LinkedIn and Twitter which go into my Social tab. From Twitter mentions and direct messages, to Facebook and Instagram comments, and everything in between. I've found a tool that gives me one place to check Twitter, Facebook and Instagram messages. Twitter Mentions.

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The Fight for the Future of Influencer Analytics

Convince & Convert

interesting to note that Twitter’s new “you must make your feeds look like Twitter.com” edict last week may have made Klout’s new interface DOA ). In my case, 49% of my total Klout is via Twitter, with Facebook at 40%, and Linkedin at 5%. Twitter Influence Analytics.

Analytics 137
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example. She has some great comparisons. Every year, I can only read so many articles.

Marketing 265