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Buffer vs. Tailwind: A Comprehensive Comparison for Social Media Marketers

Buffer Social

In contrast, Buffer supports 10 channels, including LinkedIn, Mastodon, Twitter, TikTok, Shopify, and Google Business Profiles, with YouTube coming soon. Need to connect your LinkedIn TikTok and Twitter accounts? Our world-class support, innovative features, and mobile-friendly tools make managing your social media presence seamless.

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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

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Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard

The Realtime Report

Twitter: over 500 million users. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. Why is Twitter seeing such success with mobile?

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Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. Time spent in mobile apps now totals 76% of time spent watching television.

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10 Top Tips for Smarter Social Media Marketing with the Buffer Mobile App

Buffer Social

If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. In this post, you’ll learn more about the Buffer mobile apps ( Android and iOS ) and the top 10 features for smarter social media marketing. Getting started with Buffer on mobile. Let’s get started!

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Infographic: Native advertising effectiveness

Sherrilynne Starkie

The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads. Top Twitter trends for 2011. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained. Related articles.

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Brands Spent a Whopping $673B on Social Media Ads in Five Years

The Realtime Report

Over 80% of total ad spending this year, or $170.3bn, will be generated through mobile, up from $53.5bn five years ago. In global comparison, most ad spending, or $72.3bn, will come from the United States. Snapchat, Reddit, Pinterest, Twitter, and ByteDance all had around 5% shares in global social media advertising revenue.