Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Jon Loomer

JULY 23, 2019

Below, I’ve curated a variety of Facebook’s resource pages for topics that are relevant to a wide range of advertisers. Includes a downloadable “B2B Creative Playbook.” Facebook-Curated Editorial Content. A very basic page, this also has a downloadable guide with research on the auto insurance industry.

Curation 167

Curation List Automotive Real Estate 167

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Sprout Social

AUGUST 14, 2023

Together these solutions offer three distinct benefits that will help scale your strategy and expand your social presence: Identify and distribute content that resonates most Employee advocacy is more than just curation—you need to know what content is resonating with employees and how their connections are engaging with it.

Platform 73

Platform Tools Curation LinkedIn 73

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. G2 (formerly G2 Crowd).

Strategy 100

Strategy Marketing Case Study How To 100

Sprout Social

FEBRUARY 18, 2019

LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. If you’re hiring via LinkedIn, this section will aggregate and house your job listings. The “People” tab will populate based on which workers have your company listed as their employer. Resources and case studies.

LinkedIn 111

LinkedIn Company How To B2B 111

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ).

Curation 214

Curation Tools Curata Flipboard 214

Sprout Social

APRIL 23, 2019

If you’re hiring via LinkedIn, this section will aggregate and house your job listings. Considering that 80% of B2B leads come from LinkedIn , publishing your organization’s resources, freebies and lead magnets is a no brainer. The “People” tab will populate based on which workers have your organization listed as their employer.

LinkedIn 106

LinkedIn How To Notification Organization 106

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. Well, it really starts with the ability to better aggregate and manage your content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

DECEMBER 4, 2012

Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. She notes that “social media” is far more than Twitter, blogs and Facebook, now encompassing “social listening,” content curation, crowdfunding, social gaming, social CRM and more.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

JUNE 12, 2013

Questions work well, as does taking a page from the social aggregators and asking people to “Check this out” or “Let Us Know What You Think”. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Webbiquity SMM

SEPTEMBER 22, 2015

It is a fantastic prospecting / sales resource for B2B marketers”). Andrew Jenkins reviews 10 of the tools he uses “to consume and curate content as well as manage and interact with (his) community,” including commun.it (specific to Twitter, commun.it 16 Social Media Tools The Experts Swear By by Social Fresh.

Review 100

Review Tools Social Media HootSuite 100

Writtent Blog

MAY 15, 2013

For many content marketers, curation is something of a silver bullet. The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Content Curation: Everyone Is Doing It. Curation Is Social.

Curation 103

Curation Curata Content Mashup 103

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

FEBRUARY 9, 2010

&# … and then the subsequent article explained to the actual readers that there is no such thing, and this was simply a test to see how many people actually read the articles before sending them to the people who are supposed to trust them as content aggregators and creators. How many times would this 'article' be re-tweeted?

Social Media 119

Social Media Strategy Survey Social CRM 119

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. 58% of consumers follow brands on social media. Sample review: “Find interesting content on ANY topic. ” — BuzzBlogger.

Tools 207

Tools Social Media Netvibes Sample 207

Sprout Social

OCTOBER 17, 2016

As a result, one of Twitter’s main uses for marketers is curation. If you're in the B2B space, LinkedIn is a must. For instance, many companies use it purely for sales, while others rely on it for social recruiting or content curation. Curate quality content to share on your feed. Uses eye-catching photos in the feed.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40