Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. You don’t necessarily have to sit back and accept public sentiment. You can be an active participant in cultivating and defending your brand. Because it’s a candy company?

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

MARCH 16, 2023

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. Even in the face of price increases and flight cancellations, you’ll never book with another airline again. And they’re not alone.

Metrics 100

Metrics Social Media Sentiment Airlines 100

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers. Your organization’s online reputation is built on the references people make about your company. The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 2, 2022

A social media crisis is any activity on social platforms that may impact your brand’s reputation in a negative way. A crisis is when your social media activity spurs a flurry of negative responses or, worse, calls for a boycott. Prevention starts with a clear social media policy for your company. What is a social media crisis?

Social Media 145

Social Media Tips HootSuite How To 145

Sprout Social

AUGUST 27, 2020

Mr. Peanut and its parent company, Kraft-Heinz, will emerge unscathed following this rather confusing ad campaign, but other brands that don’t generate billions of dollars in yearly revenue like Kraft-Heinz might be so lucky. In a recent survey on social media activism, we found that people expect real change.

Brands 135

Brands Sentiment Social Media Management Issues 135

Convince & Convert

JULY 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Not only Eric’s company Argyle Social, but our friends at Infusionsoft. We were on a multitude of airlines during that trip.

Airlines 115

Airlines Sentiment Hotels ROI 115

Hootsuite

JUNE 13, 2022

Knowing what is happening in the market and how your company stacks up can help you stay ahead. Insights drawn from sentiment or topic analysis can help inform your brand’s voice , engagement plan, and content. Analyzing social share of voice by sentiment and topic is also important. Maintain an active presence.

Social Media 144

Social Media How To HootSuite Metrics 144

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. After college, I worked in customer relations for a large electronics' company.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Sprout Social

MARCH 31, 2020

Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. Recent engagement statistics highlight just how quickly social media moves for modern companies. It was never our intention to hurt anyone's sentiments. Businesses both big and small need a crisis plan.

Social Media 134

Social Media Sentiment Examples Issues 134

Hootsuite

MARCH 27, 2020

Avoid “trend-jacking” or activities that appear profit-driven. And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large. Avoid “trend-jacking” or activities that appear profit-driven.

Social Media 145

Social Media How To Policies Team 145

Sprout Social

APRIL 6, 2023

Instead of dedicating your team’s time to answering all incoming customer queries, chatbots can automate many activities, such as responses to frequently asked questions or gathering customer feedback. This automation can significantly lower time constraints while reducing customer service costs, so you can focus on optimizing your strategy.

Marketing 80

Marketing Airlines Conversation Team 80

Webbiquity SMM

MARCH 4, 2014

Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. They know the company’s products, people, policies and procedures from the inside. Yet companies big and small have struggled to capitalize on this potential.

Review 205

Review Radian6 Guidelines Policies 205