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71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. A whopping 83% of airlines believe that improvement and deployment of new payment technology is a major business priority. photo: Wikipedia Commons.

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Dear United Airlines, Invest your money where you really need it. Customer Service

Josh S Peters

Good customer service and a caring company could have taken care of it without it ever being more than a blip on the web. I’ve been traveling a lot for business lately and so far the only airline I can say I will absolutely use again is Virgin Airlines. We all remember the United Breaks Guitars fiasco right?

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Use of Social Media to Inspiration for All Businesses

Mindjumpers

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Once you get active, it’s important to personalize audience experiences.

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

billion people in the United States actively use at least one social network. For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines.

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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. It also does not shy away from getting its hands dirty in ad campaigns.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. Just 10 (15%) of these event professionals maintain active Twitter accounts.

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