October, 2023

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 252
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Driving Traffic and Conversions from TikTok: What Marketers Need to Know

Ignite Social Media

In this video from Ignite Social Media, analytics director Ryan Sweeney and SVP Misi McClelland discuss the opportunities and limitations of TikTok for driving traffic and sales. As Misi points out, it’s more of a “Netflix competitor” than a social media platform.

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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

Strategy 116
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Fancy a Challenge? 2x Your Growth in 2 Weeks with the AI Accelerator

Buffer Social

  That’s the goal of the AI Accelerator , Buffer's bespoke video-based course that hundreds of creators and social media pros have joined. It's a unique two-week journey curated by Buffer to help you level up your social media game.  The world of social media is crowded. To

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How to Become a LinkedIn Top Voice or Community Top Voice

Buffer Social

Many social media platforms are rethinking the way they reward their top creators.    A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. LinkedIn, however, has gone the other way.

LinkedIn 116
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brands 109
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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms.

News 71