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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

Patterns 121
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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. But what’s most impressive is the 18,000 engagements those Tweets garnered. The subreddit r/ApplyingToCollege has over 784,000 members and impressive engagement. I’m Shipping Up To Boston – Dropkick Murphys.

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The 12 Top Benefits of Chatbots in 2023

Hootsuite

trillion by 2026. Second, it engages with your audience where they are. Engage with shoppers on social media and turn customer conversations into sales with Heyday, our dedicated conversational AI chatbot for social commerce retailers. Make sales directly in DMs Social commerce is booming. That’s expected to hit $2.9

FAQ 138
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10 New Retails Trends You Need to Know for 2023

Hootsuite

How you engage customers next year won’t be the same as last year. trillion by 2026. Engage customer. Engage with shoppers on your website or social media and turn customer conversations into sales with Heyday, our dedicated conversational AI tools for social commerce retailers. Anticipate customer needs.

Retail 104
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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. With access to a range of metrics, illustrating performance and direct business impact becomes clearer.

Campaign 107
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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Additionally, tailoring your campaign to each platform’s posting specifications means you’ll have the best chance of your audience actually engaging with you. Instagram: Creative visual content, like Reels and Stories, to promote engagement and discovery. Create a consistent posting schedule to keep engagement high.

Examples 145
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A Beginner’s Guide to LinkedIn Ads

Social Media Strategies Summit

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Consideration: Generate website visits, ad engagements, or video views. Lifting the lid on an inspiring colleague or campaign gives your organization a human face, which helps build engagement with your brand.

LinkedIn 231