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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

Patterns 118
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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

This College Decision Day, we’re seeing both students and institutions embrace platform-specific features to announce college acceptances on social media. The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. I gotta put ME first – Citiboii SRT. Retweets and responses.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. of the marketing budget by 2026. Yeah, we thought so.

HootSuite 130
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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” the "blue" market, circa 2013. — Austin Braun ?

Education 134
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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Additionally, tailoring your campaign to each platform’s posting specifications means you’ll have the best chance of your audience actually engaging with you. Instagram: Creative visual content, like Reels and Stories, to promote engagement and discovery. Your social media managers can work efficiently together.

Examples 145
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LinkedIn statistics marketers should know in 2023

Sprout Social

Table of contents: LinkedIn demographics statistics LinkedIn usage statistics LinkedIn advertising and marketing statistics LinkedIn Engagement Statistics LinkedIn demographics statistics 1. Of the 77% of B2B respondents who used paid social media platforms, 75% c hose LinkedIn in that same time period, saying it produced the best results.

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How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

We weren’t offering on-site SEO, or social media management or reputation management or anything like that. I (often) get hundreds of comments per blog post, I have a very engaged audience on Facebook and you can likely believe I have tens of thousands of people signed up to various email lists.

SEO 40