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The role of artificial intelligence in business in 2024

Sprout Social

Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making. Email campaigns AI-driven analytics optimize email strategies by creating narratives that strike a chord with customers. billion by 2026.

Patterns 127
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All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

trillion USD in 2026. Access advanced conversion tracking analytics. If not, install it anyway to get the most useful analytics data. Social commerce is exploding. In 2020, shoppers spent $560 billion USD directly on social media platforms. That’s expected to grow almost exponentially, peaking at an estimated $2.9

Features 123
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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Hootsuite Social Advertising makes it possible to create, schedule, and review organic and paid content, easily pull actionable analytics and build custom reports to prove the ROI of all your posts — from one easy to use dashboard. Track your analytics. Not if you use a social media analytics tool. Source: Statista.

Examples 145
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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026.

Campaign 113
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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Imagine spending your morning on content creation, your afternoon creating analytics reports for curious stakeholders, and the end of your day dealing with a PR crisis on Twitter. The weak spot could be analytics, content curation, or campaign planning and strategy. By 2026, brands will be spending 24.5%

Education 140
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Shoppable Content: How to Get Started And Make Money in 2023

Hootsuite

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Plus, every Hootsuite plan comes with access to Hootsuite Analytics and the Best Time to Publish feature, helping you monitor and refine your strategy. Try for free for 30 days. Brandwatch.

HootSuite 125
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

of the marketing budget by 2026. Platforms like Hootsuite directly integrate with Adobe , Canva , and Salesforce , so you can use your creative tools right alongside other critical aspects of your campaign, like your content calendar and analytics. But bigger budgets come with bigger responsibilities.

HootSuite 137