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The role of artificial intelligence in business in 2024

Sprout Social

Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. This tool streamlines the content creation process, allowing users to focus on the strategic aspects of their campaigns. AI is changing the game and setting new benchmarks for business excellence.

Patterns 121
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All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

trillion USD in 2026. Access advanced conversion tracking analytics. If not, install it anyway to get the most useful analytics data. With Hootsuite Impact , you can see the ROI for all your social campaigns — organic and paid — across all platforms, including Pinterest (available to Business and Enterprise plans).

Features 114
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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? What is a cross-platform campaign? Cross-platform campaigns are social media campaigns run across multiple platforms. You’ve come to the right place!

Examples 145
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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. We’ll also dive into how social media can reinforce and amplify digital out-of-home campaigns.

Campaign 107
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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Imagine spending your morning on content creation, your afternoon creating analytics reports for curious stakeholders, and the end of your day dealing with a PR crisis on Twitter. The weak spot could be analytics, content curation, or campaign planning and strategy. By 2026, brands will be spending 24.5%

Education 134
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

of the marketing budget by 2026. They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. When social media is given a seat at the leadership table, it enables your social team’s campaigns to become better aligned with your organization’s broader marketing goals. These are senior team members.

HootSuite 130
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Shoppable Content: How to Get Started And Make Money in 2023

Hootsuite

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Plus, every Hootsuite plan comes with access to Hootsuite Analytics and the Best Time to Publish feature, helping you monitor and refine your strategy. And the platform makes it easy for you both to collaborate on campaigns.

HootSuite 115