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The role of artificial intelligence in business in 2024

Sprout Social

Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. This tool streamlines the content creation process, allowing users to focus on the strategic aspects of their campaigns. billion by 2026. Defining an organizational structure for AI governance is key.

Patterns 120
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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. They leaned into the absurdist humor Gen Z is known for and showed off their transition skills with their “It’s time to become a bear” campaign. ursinuscollege. National Decision Day is here—it’s time to become a Bear! ??

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All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

trillion USD in 2026. With Hootsuite Impact , you can see the ROI for all your social campaigns — organic and paid — across all platforms, including Pinterest (available to Business and Enterprise plans). 3 inspiring Pinterest shopping campaign examples. From there, creating ad campaigns was a snap. Source: Pinterest.

Features 114
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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? What is a cross-platform campaign? Cross-platform campaigns are social media campaigns run across multiple platforms. You’ve come to the right place!

Examples 145
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A Beginner’s Guide to LinkedIn Ads

Social Media Strategies Summit

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Fortunately, the LinkedIn Ads Campaign Manager is intuitive. Campaign groups allow you to group campaigns with similar audiences or objectives, helping you manage them at scale.

LinkedIn 231
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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. We’ll also dive into how social media can reinforce and amplify digital out-of-home campaigns.

Campaign 106
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

of the marketing budget by 2026. They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. When social media is given a seat at the leadership table, it enables your social team’s campaigns to become better aligned with your organization’s broader marketing goals. These are senior team members.

HootSuite 130