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The role of artificial intelligence in business in 2024

Sprout Social

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights. billion by 2026.

Patterns 118
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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” the "blue" market, circa 2013. — Austin Braun ?

Education 134
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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Your social media managers can work efficiently together. In addition to responding on social media, make it easy for customers to ask questions quickly pre- or post-purchase from your website. You can make the process of handling organic and paid social posts side by side with the right tools.

Examples 145
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. of the marketing budget by 2026. Yeah, we thought so.

HootSuite 130
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LinkedIn statistics marketers should know in 2023

Sprout Social

Of the 77% of B2B respondents who used paid social media platforms, 75% c hose LinkedIn in that same time period, saying it produced the best results. billion by 2026. better in terms of LinkedIn analytics than all other types of posts. So, it’s not surprising LinkedIn generated 3.8

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How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

We weren’t offering on-site SEO, or social media management or reputation management or anything like that. ” Our analytics tool was showing less than 200 people reaching our site when the doors opened yet we were adding between $10,000 and $20,000 per month in recurring revenue.

SEO 40