Remove 2026 Remove Analytics Remove Communities
article thumbnail

The role of artificial intelligence in business in 2024

Sprout Social

Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making. Email campaigns AI-driven analytics optimize email strategies by creating narratives that strike a chord with customers. billion by 2026.

Patterns 125
article thumbnail

Is Marketing Education Keeping Up With Social Media?

Hootsuite

Imagine spending your morning on content creation, your afternoon creating analytics reports for curious stakeholders, and the end of your day dealing with a PR crisis on Twitter. The weak spot could be analytics, content curation, or campaign planning and strategy. By 2026, brands will be spending 24.5%

Education 141