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The role of artificial intelligence in business in 2024

Sprout Social

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights. Email campaigns AI-driven analytics optimize email strategies by creating narratives that strike a chord with customers.

Patterns 120
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All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

trillion USD in 2026. Most of them are free, although paid shopping ads can boost your results even further with an average 300% conversion increase ! Access advanced conversion tracking analytics. If not, install it anyway to get the most useful analytics data. Social commerce is exploding. Product Pins.

Features 114
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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

They meet your audience where they’re at with messaging tailored to each platform that generates awareness, interest and conversions. Pinterest: Product and shopping-focused visuals to drive conversions. For example, you can use Pinterest for both brand awareness and driving conversions. Track your analytics.

Examples 145
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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. Since many platforms are automated, tracking upper and lower funnel metrics is easier.

Campaign 106
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Shoppable Content: How to Get Started And Make Money in 2023

Hootsuite

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Delight your customers and improve conversion rates. The longer and more complex the path from discovery to conversion, the more likely you’ll lose your sale. Better content = better conversion rates. Conversion gold.

HootSuite 115
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

of the marketing budget by 2026. Trusting them to improvise in real-time lets them hop on emerging trends, which amplifies your brand’s share of voice in the conversation online. That extra autonomy allows your social team to tap into the conversation online as it happens, and organically boost your brand’s share of voice.

HootSuite 130
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LinkedIn statistics marketers should know in 2023

Sprout Social

billion by 2026. Marketers experience a conversion rate up to 2x higher on LinkedIn. better in terms of LinkedIn analytics than all other types of posts. Sprout has all the tools you need to do so effortlessly, including the Smart Inbox to help you keep the conversation going smoothly across social platforms.