2025 Communities Marketing Team 
Social Media Strategies Summit
JANUARY 22, 2021
As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.
Sprout Social
JUNE 17, 2021
The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Companies that fail to do so risk being left behind.
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Sprout Social
MAY 24, 2022
Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. Social messaging will increase the need for humanization.
Keyhole.co
JULY 31, 2023
Nike maintains a dedicated Twitter account solely for customer support which helps them to keep their marketing messages separate from their support interactions. Their bio provides a direct link to their community page for general issues and advises customers to drop a direct message for payment-related queries.
Social Media Strategies Summit
JANUARY 5, 2023
Conversely, TikTok continued to enjoy rapid growth and is expected to hit 955 million users by 2025. To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. Smaller Social Teams Leveraging UGC Creators. What does this tell us?
Audiense
SEPTEMBER 23, 2016
Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. A recurring theme is: from where are marketing ideas going to come? Chris Perry , Weber Shandwick.
The Realtime Report
OCTOBER 31, 2023
Derek Chew, the CEO of Fullmoon Digital, explains that agile marketing strategies that leverage Social Commerce have become mandatory for a brand’s success. Marketing agencies must adapt and pivot quickly as shopping and influencer trends are changing faster than ever.” trillion by 2025. billion by 2027.1
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