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How You Should Be Marketing to Generation Alpha

Likeable

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. And they’ll interact with brands differently, too. The post How You Should Be Marketing to Generation Alpha first appeared on Likeable.

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6 social media marketers on the future of social messaging

Sprout Social

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. Social messaging plays a pivotal role in customer care and brand reputation.

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8 Predictions for Social Media Marketing in 2022

Pixlee

billion in 2025? When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game.

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4 Ecommerce trends you need to know for 2022

Sprout Social

For businesses that want to market to the younger generations , it’s important to know that nearly half have already purchased online. By 2025, US social commerce is estimated to be nearly a $79.6 Social commerce brand example: Eagle Creek. AR commerce brand example: Wayfair. According to a recent survey , 55.5%

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How Brands Can Vibe With Gen Z and Gen Alpha

Pixlee

Marketers tend to obsess over how to approach different age groups online, and this makes sense. This generation will also number a staggering 2 billion people by 2025. . How Brands Can Appeal to Gen Z and Gen Alpha. For the most part, brands and digital marketers will approach Gen Z and Gen Alpha in a similar manner.

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Twitter ecommerce: How to embrace the next social shopping frontier

Sprout Social

The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 2025. To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. This free, mobile-first feature aims to convert brand enthusiasts to buyers on the platform.

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9 YouTube trends for your content strategy in 2022

Sprout Social

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy.

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