Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. The 2024 theme is African Americans and the Arts in the US.

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Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

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B2B LinkedIn Authentication Loyalty 62

Buffer Social

JANUARY 18, 2024

  So, at the outset of 2024, I signed up for LinkedIn Premium again and made it my mission to answer the question: "Is LinkedIn Premium worth it for creators?" From there, click on ‘Show more Premium analytics’ to get a breakdown of the top companies, locations, and industries who have looked at your profile.

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LinkedIn Review Badge Analytics 88

Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. Around 8 in 10 businesses anticipate selling products or services via social media platforms by 2024. Squadded and Supergreat are two brands that offer collaborative shopping experiences.

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Platform Tips Buy Instagram 108

Buffer Social

DECEMBER 18, 2023

Last year was a big year for my handmade ornaments company, Forged Flare. I’m a member of several communities of small business owners, including Creative Hive and Multi-Stream Machine by The Product Boss podcast. Plus, this vulnerable post helped land me a collaboration that gave Forged Flare a nice boost.

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Social Media Small Business Marketing Collaboration 104

Sprout Social

DECEMBER 19, 2023

We also included a round up of emerging titles forward-thinking companies are hiring for to secure a social-first competitive advantage. For example, a social media manager at a global retail brand will have a very different day-to-day than a social media manager working at a regional insurance company.

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Social Media Social Media Management Influencer Team 105

Sprout Social

DECEMBER 20, 2023

Which means you need a tool that enables collaboration between your teams—ideally with AI capabilities to speed you up too. The calendar also enables seamless collaboration with in-calendar notes, content placeholders, drag-and-drop functionality and Approval Workflows that enable internal and external stakeholder reviews.

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HootSuite Brands Price Collaboration 111

Sprout Social

OCTOBER 30, 2023

In this article, we explain the role of personalized social media marketing and strategies companies can use to build customer relationships that lead to increased revenue. Think of it like this: The more you put into building relationships with customers, the more your company (and your customers) will get out of it in the long run.

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Social Media Marketing Loyalty Collaboration 123

Sprout Social

NOVEMBER 20, 2023

Influencer marketing platforms are software or companies built to help brands create an influencer marketing strategy. They can also help brands and influencer communicate or track campaign analytics. These can be marketplaces meant to connect brands with influencers in their niche. Here are a few tips to help you out.

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Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. The short answer is yes.

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Sprout Social

DECEMBER 19, 2023

Our latest Index report suggests consumers still want swiftness, but are more concerned than ever about quality customer service: 70% expect companies to provide personalized responses to customer service needs. Shared ownership requires reimagining your teams’ entire approach to collaboration.

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How To Survey Social Media Management Training 108

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day. Collaboration with the team is easy to invite and add.”

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Brands Hubspot Marketing B2B 62

Sprout Social

SEPTEMBER 25, 2023

The importance of a customer service strategy A 5-step framework for developing a customer service strategy 2 real-world customer service strategy examples to inspire your approach 3 factors influencing customer service approaches in 2024 What is a customer service strategy? Of course, some channel owners are clearer than others.

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Strategy How To Team Reputation 114

Keyhole.co

FEBRUARY 26, 2024

This paid off, leading them to build a strong community around their niche. With 2,400 members, it built a close-knit community where users post content and hold discussions around the brand. For example, Tabs collaborated with Eddie Zepeda , a social media creator known for his funny TikToks with his partner.

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Social Media Strategy UGC Influencer 59

Keyhole.co

NOVEMBER 22, 2023

Choose a page type Select the type of business or organization you’re creating the page for, such as Local Business , Company or Organization , or Public Figure. Future Trends The landscape of Facebook marketing is evolving, and 2024 will be the time to emphasize interactivity, personalization, and seamless shopping experiences.

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Brands Facebook Marketing Advertising 52

Buffer Social

DECEMBER 4, 2023

The calendar is a big focus for us at the moment, and we have some really exciting plans for 2024.   💡 Here are more Tags ideas from the Buffer team and community.  Thanks to Buffer’s mobile app, you can check or amend your calendar on the go.    More to come!

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Template Templates Social Media How To 88

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. To help you identify your most strategic focus areas, we’ve curated a list of the six most pressing marketing priorities you should have on your radar in 2024. You are no stranger to long to-do lists.

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Marketing Loyalty ROI Influencer 127

Buffer Social

NOVEMBER 29, 2023

This will not be the same as the analysis of what’s to come in 2024 (we’re working on that), but a look at the predictions for this year and, ultimately, how they turned out. Mohammed predicted that social posts would be generated by ChatGPT after being trained with a company's brand persona.

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Social Media Collaboration Social Media Management Newsletter 99

Keyhole.co

DECEMBER 15, 2023

For example, “Deck the halls at [Your Company]! For example, “This Christmas, we’re teaming up with [Charity Name] to make a difference in our community. For example, “We remember the time when [Your Company] helped save Christmas for a family in need. Happy Holidays from all of us at [Your Company]!”

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Social Media Meme Collaboration Examples 52

Sprout Social

SEPTEMBER 25, 2023

And while it’s long overdue to see companies invest in their social teams, we’re seeing new challenges emerge in the forms of how connected social marketers are to their colleagues across the organization. These structural divisions don’t just stifle cross-functional collaboration, they also restrict who can access social data.

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