Keyhole.co

SEPTEMBER 13, 2023

billion users, TikTok is set to be the next big social media platform after Instagram. A favorite among the younger crowd, it is the perfect marketing platform for improving brand visibility. That’s where the right TikTok hashtags can help you. You need a solid TikTok hashtag strategy to detect the right ones.

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Keyhole.co

OCTOBER 16, 2023

From keeping your content organized to helping your account grow, Instagram hashtags benefit your social media visibility. But is running behind any and every popular hashtag the right way to go? Today, we’re sharing the ultimate Instagram hashtags guide so you can strengthen your presence on the platform.

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Hashtag Instagram How To UGC 52

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

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Case Study Marketing Directory Retail 114

Keyhole.co

JANUARY 18, 2024

Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. And behind this apparent miracle is a stroke of online marketing genius. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Instagram: 741.7K Twitter: 10.7K

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Influencer Social Media Strategy Marketing 59

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

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Influencer Campaign Marketing B2B 184

Ignite Social Media

JUNE 8, 2023

Getting your content shared on social media is one of the most challenging parts of being a marketer. But what's really the formula for creating shareable content? Crafting engaging and shareable content is the key to unlocking greater reach and interaction on social media platforms.

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Keyhole.co

MARCH 24, 2024

billion in revenue in 2023. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly.

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Communities Social Media Strategy UGC 59

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you.

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Keyhole.co

APRIL 12, 2023

Before you roll your eyes at this in disbelief, Instagram hashtags actually work! People use tons of hashtags each day, unraveling tons of opportunities to get closer to your leads. That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy.

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Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights.

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Tools Tweetdeck Brands Sentiment 112

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too.

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Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

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Examples Influencer Campaign Marketing 127

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. And some marketers have even reported ROIs as high as 1000%.

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Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

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Social Media Sentiment Loyalty Microsoft 110

Keyhole.co

SEPTEMBER 12, 2023

Social media dominates our daily lives for varying reasons like entertainment, news, or shopping. So, if you want to get noticed by your target market, building a thriving digital presence is a must. That’s why you need a stack of reliable, scalable, and intuitive social media management tools.

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Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

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Sprout Social

OCTOBER 18, 2023

While there’s no denying the value and power of social listening, a tool this impactful can make it feel intimidating to get started. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Add your website links.

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Examples Social Media Sentiment Influencer 123

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

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Keyhole.co

NOVEMBER 7, 2023

This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy.

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Hashtag Analysis Twitter Sentiment 52

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher. On TikTok, the hashtag now has over 97.2

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Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.

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Keyhole.co

FEBRUARY 13, 2023

How is your social media life going lately? Recently, we have encountered many social media disputes that have included a few queries yet to be answered. Most of them were based on social media and marketing. Most of them were based on social media and marketing. Keep reading!

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Social Media Strategy Marketing Metrics 52

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

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Retail Social Media Brands Tips 104

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

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Influencer Marketing Collaboration ROI 107

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 134

Keyhole.co

APRIL 25, 2023

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or lost, tracking your follower growth rate is much better. But even that might add to your work pile!

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Instagram How To Collaboration Hashtag 52

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

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Tools Social Media Sentiment Price 52

Keyhole.co

SEPTEMBER 12, 2023

So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter. It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. Hashtags group together similar conversations on social media platforms.

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Twitter Hashtag Trends Sentiment 52

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. Here’s how to use it in 2023.

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Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool? Hashtag research?

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Social Media Tools HootSuite Tweetdeck 88

Keyhole.co

NOVEMBER 2, 2022

Even though there is no sure-shot path to success for TikTok marketing, following these 9 growth hacks can help you attract your target audience’s attention and drive more engagement on TikTok. How to increase TikTok Engagement Rate in 2023? What is TikTok engagement rate, and how to calculate it? The higher the ER, the better.

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Keyhole.co

APRIL 26, 2023

These social media metrics give you insights into overall account engagement and content performance during a period of time. Hence, checking your TikTok analytics numbers can help you create winning marketing strategies and viral campaigns. And yes, it spans way beyond likes, views, and comments.

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Metrics Analytics Tools Overview 52

Keyhole.co

APRIL 18, 2023

This is just one instance of how Instagram metrics can be an absolute game-changer for chalking out a marketing strategy for your brand. By tracking and analyzing these metrics, brands can make informed decisions about their content strategy, posting schedule, audience targeting, and overall Instagram marketing approach. Here you go.

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Metrics Instagram Hashtag Sentiment 52