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Twitter Changes the Social Data Ecosystem

Net-Savvy Executive

Today''s announcement that Twitter is buying Gnip raises big questions about the market for social media data. Twitter has bought other companies in the social media analysis space— BackType (2011), Bluefin Labs (2013), Trendrr (2013)—but Gnip is a bigger deal. Social media analysis twitter'

Trendrr 81
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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

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It’s Official: Twitter Files For IPO.

Myrland Marketing

Twitter has filed for IPO. It’s exciting to watch, and to read all of the buzz in the trades about what it means, how it will go, if investors will jump on board, if Twitter management will continue to make wise decisions, if the IPO will go the way of the Facebook IPO , leap ahead like the LinkedIn IPO, and so on.

Twitter 70
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10 Search and Social Posts You Don’t Want to Miss (1.7)

Josh S Peters

By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Wouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call? Did Twitter just introduce their own version of EdgeRank?

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Here’s what you need to know about the Google+ shut down

Sprout Social

This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while. Since 2013, Google+ had been experiencing low activity. How will it affect social media marketers and businesses? While there were 1.15 What this means for you: Next steps to take.

Google 109
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I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role

Buffer Social

While he has worked mostly in iOS and apps, he’s also dabbled in marketing, too — Andy’s had a hand in building almost every part of the Buffer website! I was pretty early on Twitter, and since then, an early adopter of quite a few social networks over the years (App.net, Mastodon , etc.).   4. Åsa

Team 79