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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. But strangely, social media—one of the top priorities for increased spending next year—was viewed as “highly effective&# by only 16% of respondents, while 25% said it was “not effective.&# That leaves only 20% of the market left to fight over.

B2B 185
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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138
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Global Pulse of Social Media in 2011

Jeff Esposito

I am also a research junkie when it comes to the social space and like checking out reports even if it takes me a few months to clear the foot high stack of them sitting on my work desk. One paper that I recently read was Burson-Marsteller’ s The Global Social Media Check-up 2011. US companies average 5.3

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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Analyzing 150,000 Social Media Posts. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider.

Curation 166
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Social Media And How We're Botching The Best Part

Twist Image

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. Further, only 8% could attribute ROI for all their investments in social media. The survey sample was primarily UK companies, with some representation from other territories. social channels. publishing.

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Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. One of several posts I based on the outstanding research from my clients and friends at ExactTarget on how we REALLY use social media. Inside information about the company?

Facebook 132
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Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Part III: 40 Top Keyword Research Posts of 2011 – 40 of the top posts on keyword research tools, strategies, and optimization. Social Media. Social Media.

Analytics 118