PR Trends 2011: Reputation Management and Crisis Plans
Proactive Report
DECEMBER 29, 2010
Reputation Management has long been a core PR function and now, more than ever, we have to be aware of what is being said about the organization and be able to take effective action to correct any threat to the organization’s image. Have a community strategy –don’t jump without a parachute. If not, put it on your 2011 PR goals.
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