Small Business Mavericks

FEBRUARY 12, 2011

By regularly checking your search positions, the number of times your pages appear in search results, and the click-through rate, you can gain a fair indication as to whether or not your online marketing is having any effect on organic search results. You can follow any responses to this entry through the RSS 2.0

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Analytics Google Tools Case Study 161

Waxing UnLyrical

NOVEMBER 3, 2010

“What you don’t want to be is a ‘cost center’ alone, or worse yet, the project team that can’t articulate its value to the organization. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. “Which happens.&# November 9, 12-1 pm ET, on Twitter – use #measurePR.

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

JANUARY 4, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. says: January 4, 2011 at 10:01 am [.] Media Point » How Pink Panties Heralded India's Social Media Movement | Waxing … says: January 4, 2011 at 12:27 pm [.] If Seth Godin were God, you might call Amrit religious.

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Social Media Postrank Flickr Class 195

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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Postrank Class Tourism Blogroll 161

Waxing UnLyrical

FEBRUARY 1, 2011

Are there any outcomes that are standard to organizations across the board? “Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&#

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Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

DECEMBER 28, 2010

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that.

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Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

AUGUST 27, 2010

But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization. It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. Liked what you saw?

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ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

DECEMBER 23, 2010

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Happy holidays!

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Postrank Class Tourism WordPress 151

Small Business Mavericks

APRIL 27, 2011

Meetup isn’t free for meeting organizers. You can follow any responses to this entry through the RSS 2.0 Tags: meetings , meetup , off line marketing This entry was posted on Wednesday, April 27th, 2011 at 8:18 am and is filed under Traditional Marketing for Small Business. About Us What’s a Maverick?

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Marketing Case Study Press Release Groups 150

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. This would mean the same number of organizations competing for a smaller number of keywords. (So

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

DECEMBER 11, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Just some of the colors of my life. All it took was to look. What are the colors of your life? Thanks so much for stopping by WUL! Regardless, thanks for visiting! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Liked what you saw?

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Postrank Tourism Blogroll WordPress 145

Waxing UnLyrical

DECEMBER 31, 2010

In 2011, I wish you health, happiness and wonderful, wonderful people. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Here is to an even more amazing 2011!!!! I can only imagine what we can do in 2011. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

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Class Postrank Tourism WordPress 156

Waxing UnLyrical

NOVEMBER 6, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. So much to do So much to see I am the future. The future is me. Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! Regardless, thanks for visiting! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Postrank Class Tourism Blogroll 156

Waxing UnLyrical

NOVEMBER 15, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. She lives in Takoma Park, Md., with her husband and two young sons. You can catch up with her on Twitter or by email. Thanks so much for stopping by WUL! Regardless, thanks for visiting! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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News Google SEO Postrank 274

Techipedia: Tamar Weinberg

MARCH 27, 2012

But words make for a simple gesture of gratitude – that’s what Elsevier’s Mathematics and Statistics Page did as 2011 came to a close: Valentine’s Day is a natural choice for most businesses to show love to its Facebook fans or Twitter followers. Industry-specific days of celebration are also great ways to acknowledge your online community.

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Social Media Real Estate Survey Eventful 186

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected.

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Project How To Class Posterous 170

Waxing UnLyrical

NOVEMBER 17, 2010

Because when you live in a world as fast-paced as ours, you just have a few seconds while your potential reader is skimming through her email, or RSS reader, or website, and decides whether or not to click through and read the fully story… or move on. It’s the Google generation’s way of thinking. Liked what you saw?

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Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

NOVEMBER 27, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. And not their fame of reference. Are you “the best&# ? Or “one of the best&# ? Thanks so much for stopping by WUL! Regardless, thanks for visiting! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Liked what you saw?

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Creative Commons Postrank Tourism Flickr 166

Waxing UnLyrical

SEPTEMBER 25, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. may want to subscribe to my RSS feed or Subscribe by Email. When clocks and calendars collide. Image: Pinto Alex via Flickr , CC 2.0 Thanks so much for stopping by WUL! Regardless, thanks for visiting! Thanks for visiting!Time,

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Postrank Tourism RSS Blogroll 129

Waxing UnLyrical

JANUARY 14, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention 5 Ways To Spice Up Your WordPress Blog | Waxing UnLyrical -- Topsy.com says: January 14, 2011 at 8:47 am [.]

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WordPress Class Flickr Postrank 234

Waxing UnLyrical

JANUARY 22, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Three Week Check-In January 22nd, 2011 Tweet One of the things I wanted to do more of this year was to pay more attention to wellness. Three weeks into 2011, how am I doing? So far, so good.

Exercises 100

Exercises Postrank Tourism Blogroll 100

Waxing UnLyrical

OCTOBER 28, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. 1 – 2:30 pm ET, follow/participate on Twitter using the #netsol hashtag. See you there! Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Regardless, thanks for visiting! Liked what you saw?

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Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

SEPTEMBER 21, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Just follow along and/or participate on Twitter (or Tweetgrid or Tweetchat) using the #measurepr hashtag. Image: Paul Roth via Flickr, CC 2.0 Thanks so much for stopping by WUL! Regardless, thanks for visiting! Liked what you saw?

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Postrank ROI Class Tourism 150

Kikolani

DECEMBER 7, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. Check Out Google+ Communities.

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Mashup Resources Remix Google Reader 122

Waxing UnLyrical

OCTOBER 9, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. If we’re dross on the inside What difference does a gilded outside make? Image: Janet McKnight via Flickr, CC 2.0 Thanks so much for stopping by WUL! Regardless, thanks for visiting! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Postrank Class Tourism Blogroll 134

Waxing UnLyrical

SEPTEMBER 7, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. I hope you’ll stop by and let me know what you think. Image: fixedgear ‘s Flickrstream, CC 2.0 Thanks so much for stopping by WUL! Regardless, thanks for visiting! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

DECEMBER 24, 2010

Conviction in our work, our clients, our organizations is essential before we can begin to convince them. What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

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Class Postrank Tourism Survey 144

Waxing UnLyrical

OCTOBER 10, 2010

Why: Amplify is one of the most interesting, community-oriented social platforms around. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Why: Mollie is actually thinking instead of simply linking. 4 reasons why Amplify is my Third Tribe , by Joe Hackman at Building Bridges.

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Postrank Class Tourism Blogroll 149

Waxing UnLyrical

JANUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali And So I Dance Again January 8th, 2011 Tweet Yesterday, I pulled out my dancing shoes (jazz) and went off for a Broadway jazz class… after decades. “What? Because I dance again.

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Class Comments Postrank Twitter 198

Waxing UnLyrical

OCTOBER 23, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get Shareaholic test Filed under Communication , Networking , Social Media , Twitter | Tags: lunch , personality , Social Media , Twitter | Comment (1) Site settings comment help? Are you really worse off than when you started?

Creative Commons 162

Creative Commons Postrank Tourism Flickr 162

Small Business Mavericks

APRIL 6, 2011

You might have the best product or service in the world, but if those people at the top of your organization cannot command respect, then your company won’t command respect. You can follow any responses to this entry through the RSS 2.0 Reputation Advisor says: April 6, 2011 at 1:31 pm Can Amazon Teach Reputation Management?

Small Business 93

Small Business Reputation Case Study Press Release 93

Waxing UnLyrical

OCTOBER 20, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get Shareaholic test Filed under Communication , Events , Networking | Tags: awards , doing your best , iabc dc metro , Networking , silver inkwell | Comments (2) Site settings comment help? I do hope you’ll join us !

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Postrank Tourism Blogroll WordPress 182

Waxing UnLyrical

JANUARY 18, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Tweets that mention 12 Ways To Make Your WordPress Blog Cleaner And Cuter | Waxing UnLyrical -- Topsy.com says: January 21, 2011 at 7:51 am [.] SuperPost Sunday - Weekly Roundup #14 | nittyGriddy says: January 23, 2011 at 1:00 pm [.]

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WordPress Blogroll Class Flickr 202