Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence.

Social Media 120

Social Media Content Analysis Sports 120

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APRIL 15, 2010

But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. Thanks for the homework~!

Content 125

Content Marketing Consultant Social Media 125

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APRIL 13, 2010

I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. Tons of applicability for social networking. Build relationships through your programs, not revenue — which will come as the relationship grows.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

MAY 11, 2010

It’s just more authentic and believable that way. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Post it to your Facebook page. Your LInkedin page.

FAQ 139

FAQ Content Consultant Social Media 139

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SEPTEMBER 8, 2010

Authenticity is Important When MySpace was growing rapidly, the Web was a different place. We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Facebook is the Model T of social networks. But back to MySpace.

MySpace 137

MySpace Facebook Social CRM Consultant 137

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JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Excellent point around authentic connections.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

AUGUST 26, 2010

After initial sign-up, just click a button, pick a date range and the report shows up on your desktop as an Excel file (or even CSV for the authentic nerds). It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

FEBRUARY 9, 2010

That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). It used to be that scandalous lies got talked about.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 15, 2010

SuzanneVara [link] How To Win the Social Game: Be Remarkable, and Remark-able | SocialSkillz.com [.] little of your creativity, and keep the principles of social networking in mind. You can start with the 5 step process for social media success.

Social Media 165

Social Media Strategy Social CRM Consultant 165

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JUNE 30, 2010

What I find fascinating is that with so many social media marketing techniques, applications and opportunities, I feel we are rapidly losing focus on what authentic connection looks like. Julie Good points Jay… love your blog. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 129

Social Media Strategy Automotive SEO 129

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JULY 9, 2010

Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. And the online influencers recognized that for what it was: transparent and authentic. Enough said.

Influencer 123

Influencer Ustream Authentication Social CRM 123

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JUNE 23, 2010

Success with the crowd lies in authenticity. How they shape these playing fields, how they infuse the brand into existing playing fields, and how confident they are to let the conversations be truly authentic are some of the key challenges they will face. Interesting discussion.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

SEPTEMBER 20, 2010

So called social media marketers are lured by the instant spread of their business using social networks and hence they ignore the basics! link] Allen – Personalbrander Social Media Marketing has become one of the essential marketing channel to business of any kind!

Social Media 160

Social Media Strategy Affiliate marketing Company 160