Adam Cohen

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Attention digital marketers: It’s time. If you weren’t convinced before, I’m going to attempt to convince you again.

Engaging the Right Audience on LinkedIn

Adam Cohen

(Cross posted on the Fleishman-Hillard DNA blog ). LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers.

Trending Sources

Autumn Transitions

Adam Cohen

It’s that time of year. Summer draws to a close, baseball season makes the home stretch to the playoffs, leaves change and school starts. For many it’s a new start and a change of seasons.

Social Media Success is About The Customers, Stupid

Adam Cohen

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

On Facebook and the Death of Etiquette

Adam Cohen

Let’s face it. Etiquette is a lost art. Forget “interruption marketing&# for a minute and think about how people interact on a regular basis. New technologies change that behavior as people seek to leverage the convenience they provide.

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

How many people at your company are trained, equipped and empowered to talk to customers? If your organization is large, chances are the percentage of customer-facing people is smaller. How many customers does your company have? How about potential customers?

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

When I got the email asking me to contribute a review (for Chapter 7) of Greg Verdino ‘s new book, at first I didn’t think it would be a fit. I haven’t done book reviews here before, let alone since elementary school.

Professional Services at the Digital Crossroads

Adam Cohen

I’ve been watching lots of professional services firms evolve to take on the world of digital. PR agencies are embracing the evolution of communication to online, unstructured and real-time content.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

I continue to be surprised at how many companies keep the Market Research department in some back hall closet collecting dust and reams of paper reports. It happens in all industries, but lately I've seen retail companies keep their

Interview: EMC Does Social Media From The Inside Out

Adam Cohen

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers.

Some Brand Haiku Humor

Adam Cohen

Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun.

Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

This morning I caught wind of a Steve Spielberg produced, J. Abrams directed movie scheduled to come out next year. I’m sure I’m very late to the game but was inspired by what I found.

A World Gone Social

Learn how companies must adapt to survive.

The Digital Five Tool Player

Adam Cohen

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space.

On Beyond Snake Oil

Adam Cohen

Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. A Google search on “social media snake oil&# returns over 187,000 results.

Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. After all, Twitter is for narcissists , right?

Social Media Chat Tuesday, July 21st

Adam Cohen

There are regular chats on Twitter, and then there's hashtagsocialmedia.com. Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

I Will Not Write About Old Spice

Adam Cohen

I will resist the urge. Already there are too many write-ups about the inspirational campaign from a social media perspective. I'm going to keep telling myself, “Please don't write about Old Spice

Billboard Yourself

Adam Cohen

Spotted this excellent example of fusing digital, personalization, offline, online, social media and music. Spot on for Billboard magazine. I get inspired by the fusion across creative concepts like this. RSS feed readers please click through to see the video).

How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond).

Social Media Does Not Exist

Adam Cohen

The greatest trick the Devil ever pulled was convincing the world he didn’t exist. – The Usual Suspects (1995). I had an interesting discussion recently about Social media strategies.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Working with Empathy

Janet Fouts

While it’s general policy to train your team in the technical elements of their job, you may be leaving out a crucial component; empathy. You probably already know empathy is not something that comes naturally to everyone, yet this skill is essential to a modern, conscious business.

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Nonprofit Technology Conference Session Hot Picks! #18NTC

SocialFish

Are you going to the 2018 Nonprofit Technology Conference (#18ntc)? You may have heard that session voting is open. Here’s a quick roundup of some great sessions – please vote for these if you love them as much as I do! How did I choose them, you ask?

Get Your Account Verified on Twitter

Janet Fouts

Getting a verified Twitter account is easier than it seems. Follow this guide to getting your own account verified. Social Media Networks Social Media Tips and Tricks Twitter strategy Twitter

How to Generate Association Revenue Through Grants – It’s Easier Than You Think

SocialFish

By Amy Gitchell, GrowthZone AMS. “We We need to do more fundraising and generate more revenue.”. It’s a familiar refrain of organizations of all types and sizes. A commonly overlooked solution to the challenge is to seek funds for specific programs and projects by applying for grants.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why WE’s “President of International” is Completely Wrong About PR

Waxing UnLyrical

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here?

7 Steps for Finding Work/Life Balance While You’re Trying to Save the World

SocialFish

By Meico Marquette Whitlock. ——-. You’re deeply committed to your organization and doing whatever it takes to make life just a little bit easier for your members and the community you serve.

Culture Eats Association Innovation for Breakfast Too

SocialFish

I’m speaking at.orgCommunity’s “ Solutions Day ” in just a few weeks in Chicago, and I’ll be sharing some exclusive data around this innovation question and how associations are showing up in the data (and dealing with it in real life). You won’t want to miss it! Register here.

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How To Create an Article That Is Impossible Not to Share

SocialFish

It would be impossible to know what the most shared blog post of all time would be, given the sheer volume of posts (including viral ones) that are released every single day. But if there is one website that embodies popular posts as a concept, it has to be Buzzfeed.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

10 Reasons to Attend SURGE 2017

SocialFish

SURGE 2017 is an experiment in collaborative innovation. It is a free virtual summit running on November 7 th -9 th , was inspired by the association community, envisioned in conversations with people throughout the industry, and planned and created through teamwork and cooperation.

Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. It’s become nothing more than ‘white noise.’ ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard.

Awesome Association Marcomm Jobs – Week of July 24

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

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