Sat.Jun 10, 2017 - Fri.Jun 16, 2017

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5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. 5 Reasons why marketers fail using social media.

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On Entrepreneurship, Creativity, Social Media and Becoming a Better Marketer – Paul Jarvis [SSM047]

Buffer Social

But how can you, as a business person or marketer, learn to hone your inner creativity to thrive in today’s market ? Paul Jarvis , one-time touring musician, veterinary assistant, and paperboy turned full-time entrepreneur shares his insights into how many brands and marketers may be looking at social media all wrong.

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3 Things To Try Before “Giving Up” On Social Media Marketing

Stay N' Alive

Despite being one of the most cost-effective and successful marketing platforms in the modern world, a lot of social media accounts out there are “dead” In other words, the brand did not get the ROI they had hoped for and have resorted back to more traditional (even outdated) forms of marketing.

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Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Because as I always say, social media is about people. Episode Highlights.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!

Pam Moore

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You did your research on the social networks. The heartbeat of social media is people.

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3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Strategically Identify Influencer Partners.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.