2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

It's time to get 100% proactive to take the time to plan and ensure every piece of content is providing massive value for your audience and aligns clearly to your business goals and objectives. This blog post and supporting Social Zoom Factor podcast episode #242 is packed with valuable information to help you get a grip on your content marketing so that you can achieve your business goals and provide your audience with maximum value without having to work 24/7, 365 days of the year.

2019 Content Marketing Calendar Template [FREE DOWNLOAD + PODCAST]

Pam Moore

The social networks are feeling the pressure as much as any marketer working in any business. Download our 2019 content calendar template here -> 2019 Content Calendar Template. For some of you, the sound of a new content calendar template be a really exciting thing. Just like anything in life or business, the better you plan, the better your return on the time and money invested will be. Business of all sizes use a content calendar.

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What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. Knowing your audience is the NUMBER ONE priority for any business of any size in any industry or niche! Top 5 ways a buyer persona will help your business grow.

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal . We have 6 email templates (+1 DM template!)

2020 Content Calendar Template for Social Media & Digital Marketers [free download]

Pam Moore

Less is truly more if you want your content to work for your business in meaningful and positive way. The social networks are feeling the pressure as much as any marketer working in any business. You can download my brand new 2020 content calendar template here -> 2020 Content Calendar Template. A content calendar will help you better organize and plan your content so that you can use content to serve your audience and achieve your business goals.

2020 Content Editorial Calendar Template for Social Media & Digital Marketers [free download]

Pam Moore

Less is truly more if you want your content to work for your business in meaningful and positive way. The social networks are feeling the pressure as much as any marketer working in any business. You can download my brand new 2020 content calendar template here -> 2020 Content Calendar Template. A content calendar will help you better organize and plan your content so that you can use content to serve your audience and achieve your business goals.

15 Ways a Content Calendar Helps Your Business [FREE 2020 Template + podcast]

Pam Moore

On your business? They want to know that you and your brand actually care about them as humans and as helping them in business (if that is what your business does.) And lucky for you…I have a proven 2020 Content Calendar Template you can download for free here. I have been publishing the calendar template for 10 years. It is the exact same template we use with our clients ranging from small business, franchise, up to enterprise companies.

The Ultimate 2019 Content Calendar Template to Get a Grip on Your Social Media Content FAST

Pam Moore

The social networks are feeling the pressure as much as any marketer working in any business. You can download our 2019 content calendar template here -> 2019 Content Calendar Template. A content calendar will help you better organize and plan your content so that you can use content to serve your audience and achieve your business goals. You must also ensure that your content is part of your bigger marketing and business strategy.

The Ultimate 2019 Content Calendar Template to Get a Grip on Your Social Media Content FAST

Pam Moore

The social networks are feeling the pressure as much as any marketer working in any business. You can download our 2019 content calendar template here -> 2019 Content Calendar Template. A content calendar will help you better organize and plan your content so that you can use content to serve your audience and achieve your business goals. You must also ensure that your content is part of your bigger marketing and business strategy.

10 Reasons a Content Calendar Is Your Most Important Marketing Tool in 2019 [Template Included]

Pam Moore

Our 2019 Content Marketing Calendar template is here and better than ever. Download our 2019 Content Calendar Template here. ). For some of you, the sound of a new content calendar template be a really exciting thing. This is the first in a series of blog posts and other educational content assets we are creating designed specifically to help you get your content marketing plan working for your business and delivering the results you dream of for your content marketing.

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

How to use our 2017 content marketing editorial calendar template ( download now ). Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. We must do our research and not only understand who our our audience is, but also know exactly what their needs are and how we can help them solve their most simple and even biggest life or business problems.

15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Buyer Persona Worksheet (editable templates to clearly define your target customer).

7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media. Hope is NOT a Strategy – Align Social and Digital Marketing to Your Business Goals! . Content Calendar Template.

Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

Facebook can be a game changer for small business and even corporate brands. Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more. Proven strategies you can implement immediately to reduce overwhelm and increase business results with Facebook marketing. 2019 Content Editorial Calendar Template.

3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

You don't have a plan that aligns to business goals and the needs of your audience. Have you aligned it to tightly to specific business goals where it can have the greatest impact? Are you talking in geek speak and your boss is talking in business revenue and performance numbers?

eBook 78

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

CRM, public relations and small business. And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships. Which makes a good CRM system for small business a necessity. Streak has several templates you can use when you’re starting out, and you can modify them as you need to.

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Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Pam Moore

If you are ready to take your visual marketing (and images) to the next level of quality, impact and business results then you have definitely landed on the right blog post today! We also created and are sharing with you Adobe Photoshop templates for all of the top social networks, also sized perfectly for you to start using today! Yet, you can still easily keep that competitive edge ensuring your social media images are always rockin’ real results for your business!

Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

Have you heard of audience marketing but not sure what it is, how to develop an audience first marketing strategy or how to use it to grow you business? Top 5 ways a buyer persona will help your business grow. Content Calendar Template.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

You don't have a plan that aligns to business goals and the needs of your audience. Have you aligned it to tightly to specific business goals where it can have the greatest impact? Are you able to clearly articulate to your boss and other stakeholders how the investment will positively impact the business? It's time to get real with understanding exactly how your plan is going to help your business achieve the goals that have been established.

Interview With a Small Business Owner Crushed by Google

Bill Hartzer

May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online.

How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

The key to success using social media for business is that you must not only understand the social networks and social media overall, but you must understand how to INTEGRATE social media into your business so that you can achieve your business goals. I will be providing you the 6 Essential Steps to Build a Social Media Plan and Strategy that Delivers Real Business Results! How to define what success looks like for your business and social media.

Exact Steps to Get Your Digital Marketing Budget Approved and Boss On Board with Your Plan

Pam Moore

You don't know how to align social media to business goals and objectives your executives and key stakeholders care about. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

How to Develop a Profitable Social Media Strategy and Plan in 2018

Pam Moore

You feel as if you constantly spin your social media wheels with little real business results. You keep missing opportunities that could help your business grow as you are stuck in a rut and embarrassed of your social profiles. I am hosting a free webinar to help you develop a profitable social media plan that delivers real business results. It's time to build and execute a social media plan that once and for all will help you achieve your business and life goals.

Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

The good news is even if you are new to creating content that helps you achieve your business and marketing goals, there are foundational principles you can utilize to ensure your content is irresistible. How will it HELP your BUSINESS? How to create irresistible content that helps you achieve your business and marketing goals. Tips to align your content marketing efforts to your business goals. Businesses everywhere are learning how to adapt to the new normal.

eBook 88

Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

Have you heard about marketing and sales conversion funnels but not sure what they are or how exactly to use them to grow your business? Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , Content Calendar Template and more.

Blogging for your small business

Lucy Hall

What are the benefits of blogging for your small business? With those stats in mind you can't ignore the power of blogging for your small business. One of the greatest benefits of blogging is that it gives the business owner a place to answer questions they get asked regularly and helps to raise the profile and credibility of the business or the business owner. How do you get started with blogging for your small business?

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. This is disappointing in that 77% of marketers are using at least one social network for business. ” Marketers need to shift their mindset to “how can we LEVERAGE the technology to achieve our business goals.”

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

2019 Content Editorial Calendar Template. Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. Before you even think about posting that video on Facebook you must know who you are, what your audience needs from you and how your efforts are going to deliver value for your audience and your business.

Innovate Your Marketing Strategy for the New Normal [podcast]

Pam Moore

SocialZoomFactor · Marketing Your Business in the New Normal. Even the most experienced and savvy business and marketing leaders may have more questions than answers… What is the new normal? How do I survive today while also building the future of my business?

Optimize Your Marketing Strategy for the New Normal [podcast]

Pam Moore

SocialZoomFactor · Marketing Your Business in the New Normal. Even the most experienced and savvy business and marketing leaders may have more questions than answers… What is the new normal? How do I survive today while also building the future of my business?

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have developed your fast track to social media business success! From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Below is a snapshot of what Social Profit is and how it can help your business. Proven SYSTEM with step-by-step blueprint for social media for business success! How will it benefit business and marketing leaders?

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? There are many other business leaders who feel the same way. Top 5 Reasons Your Social Media Isn't Working for your business. A basic understanding of social media and the function it plays in business is helpful but not required.

Top 20 Questions You Must Answer for a Content Marketing Strategy that Converts to Customers! [podcast + free ebook]

Pam Moore

A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? The goal is that your content marketing strategy is aligned to the needs of your audience and supports your business goals.

Facebook Advertising 101: Top 5 Things You Must Know Before Getting Started

Pam Moore

Standing out in the digital sea of noise is a struggle for any business today. When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Buyer Persona Worksheet (editable templates to clearly define your target customer).

3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan

Pam Moore

We work with organizations from small business and startups to enterprise Fortune 10 brands. How to align everything you do to the goals of your business. How to facilitate the needed discussions with your business partner, boss, or cross-functional teams. I speak and train across the globe and work with businesses of all sizes, from startups to franchise organizations to Fortune 10 brands.

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, the sad truth is that over the last couple of years many Snapchat social media “gurus” were preaching that Snapchat was the next big thing for all businesses and that “you need to jump on Snapchat now.”. This mentality of “get on the platform or your business will die” is a joke. You need to do what is right for YOUR business. Our training and consulting agency, Marketing Nutz does a ton of work with small businesses up to corporate Fortune enterprise brands.

Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence

Pam Moore

Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. Your brand is not just your colors, tag line, digital business card, fancy graphics, logo or a sweet looking set of memes and animated video.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. You too can create content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and converts to real business.

Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Not only can even small businesses with tiny budgets more quickly create quality content at a lower cost when partnering with micro-influencers, but they can also immediately tap into an audience that has a trusted leader, the influencer! – How influencer marketing helps your business. – Influencer marketing for small business.