Questions Social Capital Social Media Tools 
Sherrilynne Starkie
JUNE 9, 2013
Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure. Tracking the KPIs of Social Media.
Sherrilynne Starkie
AUGUST 13, 2012
Wordle is one popular free tool to create word clouds. For example if a respondent repeats the question asked in the answer (as is frequently the case) you can’t suppress those words which often gives an inaccurate representation of key words. Related posts: Using social media for research: Social Capital 2012.
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Sherrilynne Starkie
SEPTEMBER 22, 2012
He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. At the time his business associates weren’t convinced of the usefulness of a tool that would let friends communicate through only short text messages. This week CIRA*, the organization behind the.ca
Sprout Social
NOVEMBER 30, 2021
Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. According to research conducted by The Harris Poll , on behalf of Sprout Social, 73% of businesses are already participating in social commerce while 79% expect to be doing so in the next three years.
Buzz Marketing for Technology
DECEMBER 15, 2009
Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.
Convince & Convert
JUNE 22, 2010
New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?
Janet Fouts
OCTOBER 29, 2012
Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Do they get comments and do people share their content through social media? Now take your refined list and do searches on your favorite social media networks.
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