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57 Social Media Policy Examples and Resources

Dave Fleet

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. Employee Social Influence Marketing Guidelines.

Policies 419
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Until fairly recently, keeping track of your organization’s online presence was relatively easy. blogs, microblogging sites, social networks, etc.). Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. Tweet This!

SM2 202
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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate.

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Avoid Managing the Minutiae of Social and Search

Direct Marketing Observations

The key here is to attack and address all of these and see where they fit or fall within your organization, but not get caught up in the minutiae of managing them. It’s a huge task and yet one that is best managed by sticking and moving. . Social has virtually the same amount of moving parts.

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Reorganizing My Personal Learning Environment

Buzz Marketing for Technology

I havent had a Personal Learning Environment (all caps, meaning some kind of learning portal), but instead a badly organized personal learning environment--a loosely organized set of tools that were often scattered in various places, both physical and digital. My Tumblr microblog feed is there, too, for the same reason.

Netvibes 109
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Justifying Social Media to the Big Wigs

Social Media Strategery

Use an open source microblogging service like Yammer or QikCom. If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration. Set up searches on Twitter and Friendfeed for your organization’s name. ″ del.icio.us

Gov 2.0 56