Dave Fleet
JULY 26, 2010
Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. New PR Wiki. But where to start?
Social Media Strategery
OCTOBER 10, 2011
Over the last few years, I’ve seen dozens of failed wikis, blogs, microblog platforms, forums, and idea management deployments, and I’m sure I’ll see many more. Secondly, I know that because of these failures, these organizations will most likely write off social media behind the firewall as some sort of snake oil.
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Social Media Strategery
NOVEMBER 18, 2011
” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. Last night, while flying home from the Enterprise 2.0
Direct Marketing Observations
SEPTEMBER 14, 2011
The key here is to attack and address all of these and see where they fit or fall within your organization, but not get caught up in the minutiae of managing them. It’s a huge task and yet one that is best managed by sticking and moving. . Social has virtually the same amount of moving parts.
Webbiquity SMM
OCTOBER 13, 2010
Until fairly recently, keeping track of your organization’s online presence was relatively easy. blogs, microblogging sites, social networks, etc.). Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites.
Buzz Marketing for Technology
SEPTEMBER 15, 2009
Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate.
Webbiquity SMM
NOVEMBER 2, 2010
As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Wikis (Wikipedia, hundreds of specific topic-focused wikis). Social Events (e.g.,
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